About the Technical Reviewers

These reviewers contributed their considerable hands-on expertise to the entire development process for Search Engine Advertising . As the book was being written, these dedicated professionals reviewed all the material for technical content, organization, and flow. Their feedback was critical to ensuring that Search Engine Advertising fits our readers' need for the highest-quality technical information.

Craig Fifield is a Product Manager for Microsoft bCentral, one of the largest application service providers to small business. At bCentral, Craig manages both the Submit It! search engine marketing service and their new FastCounter Pro web analytics system.

Prior to Microsoft bCentral, Craig worked as marketing manager for six years at a national building products company where he built and marketed his first web site. The success of that site led Craig to start his own Internet marketing business in 1996, where he developed and implemented online marketing strategies for a variety of businesses both large and small.

In 1997, Craig joined Submit It! as a search engine optimization consultant. Craig's knowledge of the Internet marketing field combined with his in-depth understanding of the small business consumer quickly led him to his current product management position. Submit It! is now Microsoft bCentral's most successful service.

More recently, Craig has been a speaker at Search Engine Strategies conferences and served as a technical editor for the popular book Search Engine Visibility by Shari Thurow. He has also written for various publications including SearchDay , Traffick.com , MarketingProfs.com , and Jill Whalen's HighRankings Advisor newsletter.

Troy D. Perkins , president of Vocal Minds, Inc. and editor-in-chief of PPCA PayPerClickAnalyst.com is at the forefront of the search engine marketing world and is a frequent participant at all of the key industry conferences. Vocal Minds, Inc. is an Internet- focused advertising and marketing firm which has been in business since 1999. Troy's clients and his company benefit from the broad reach and loyal following of the public-service web site of which Troy is editor-in-chief. Troy is a trusted advisor to many of the Pay Per Click media providers.

Jeremy Sanchez , vice president of Marketing and Product Development at Position Technologies (www.positiontech.com) has considerable experience in the online marketing business, which led him to study ways to use search engines and content as a marketing tool. Acknowledged as a search engine paid inclusion expert, he speaks and moderates search engine discussions at leading Internet conferences worldwide.

Shari Thurow is a sought-after speaker and trainer on the topics of search engine-friendly web site design, web copywriting, and link development. A popular speaker at search engine strategy, web site design, and online marketing conferences worldwide, Shari's sessions are very popular and are four-star rated.

Shari is the Webmaster and marketing director for Grantastic Designs, Inc., a full-service search engine marketing, web, and graphic design firm. She has been designing and promoting web sites since 1995 and is outsourced to many firms throughout the United States. The firm currently has a 100 percent success rate for getting client sites ranked at the top of search engine and directory queries.

She is the author of Search Engine Visibility (www.searchenginesbook.com), a top-selling marketing book. The book teaches web developers how to build a site, from concept through promotion, that pleases both site visitors and the search engines.

Shari has designed and successfully marketed web sites for businesses in fields such as medicine, finance, science, biotechnology, software, computers, online stores, e-commerce, real estate, manufacturing, art and design, marketing, insurance, employment, education, and law. Clients range from non-profits to Fortune 500 companies.

Shari has been featured in many publications, including Fortune , Crain's Chicago Business, Inc . magazine, Internet Retailer , MacWorld , PC World , Wired , Clickz.com , and ComputerUser.com . She has also received numerous design and content awards, including top site honors from Lycos, Business 2.0, and Computer User Magazine .