Mission Statement

What's the "30-second elevator speech" you'd tell someone who asked what your company does? Include the main benefit to your customers as well as a description of your product or service.

For example, "Company A saves medical clinics millions of dollars by providing access to a centralized patient database." Or, "Company B designs flower arrangements at wholesale rates for weddings and special events." Remember, every person who receives your mission statement is a potential customer or partner. Keep your message short. Include the chief benefit your company provides that will encourage potential customers to ask for more information.

Here's a sample mission statement for Red Mountain Spa:

Red Mountain Spa is an all-inclusive resort that offers fitness adventures and healing programs to renew your mind, body, and spirit.