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sales, monitoring of
‚   ‚   ‚   ‚  as difficult with paid inclusion programs ‚   2nd ‚   3rd ‚  
screen resolution
‚   ‚   ‚   ‚  designing for different dimensions of ‚   2nd ‚  
screen, placement of web site elements on
‚   ‚   ‚   ‚  "Buy" button ‚   2nd ‚  
‚   ‚   ‚   ‚  "Submit" and "Clear" buttons ‚   2nd ‚  
‚   ‚   ‚   ‚  keeping critical information "above the fold" ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  top of screen, avoiding ‚   2nd ‚  
scrolling
‚   ‚   ‚   ‚  preventing, by keeping critical information "above the fold" ‚   2nd ‚   3rd ‚   4th ‚  
search engine advertising
‚   ‚   ‚   ‚  return on investment ‚   2nd ‚  
search engine advertising, types of.
‚   ‚   ‚   ‚  paid inclusion programs. ‚   [See also individual program types Submit URL, Trusted Feed, web site optimization]2nd ‚   [See also individual program types Submit URL, Trusted Feed, web site optimization]
‚   ‚   ‚   ‚  paid placement programs.
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Pay-Per-Placement (PPP) programs ‚   [See also individual program types Fixed Placement programs]2nd ‚   [See also individual program types Fixed Placement programs]
search engine advertising. ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]4th ‚   [See also marketing campaigns ]
‚   ‚   ‚   ‚  ad-serving technology, as problematic for trademark owners ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]4th ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  purchase of trademarks as keywords, as supported ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  as necessary complement to print advertising ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  as supporting optimization ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  as top Internet tool for brand enhancement ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  as way of testing new promotions ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  banner ads
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as ignored by Internet users ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as original option for online marketing ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  benefits of, over optimization ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]4th ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  bid management tools, as designed exclusively for ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  click fees, determining in advance
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Overture tools, as used for ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]4th ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  comparison pages, as form of trademark infringement ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  competition with marketing partners , as problematic for merchants ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]4th ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  paid inclusion programs. ‚   [See also marketing campaigns Submit URL, Trusted Feed, web site optimization]2nd ‚   [See also marketing campaigns Submit URL, Trusted Feed, web site optimization]
‚   ‚   ‚   ‚  paid listings
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  bought via paid inclusion programs, as appearing organic ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  paid listings, as added quickly to search engines ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]4th ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  paid placement programs.
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Pay-Per-Placement (PPP) programs ‚   [See also marketing campaigns Fixed Placement programs]2nd ‚   [See also marketing campaigns Fixed Placement programs]
‚   ‚   ‚   ‚  return on investment ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚  testing ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]4th ‚   [See also marketing campaigns]5th ‚   [See also marketing campaigns]6th ‚   [See also marketing campaigns]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  on Pay-Per-Placement search engines, as recommended ‚   [See also marketing campaigns]2nd ‚   [See also marketing campaigns]3rd ‚   [See also marketing campaigns]4th ‚   [See also marketing campaigns]
search engine algorithms
‚   ‚   ‚   ‚  matching ‚  
search engine marketing (search engine positioning or promotion). ‚   [See also advertising, search engine, optimization, search engine]2nd ‚   [See also advertising, search engine, optimization, search engine]
search engine optimization ‚   2nd ‚  
‚   ‚   ‚   ‚  as supported by advertising ‚   2nd ‚  
‚   ‚   ‚   ‚  benefits of advertising over ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  traffic generated by, as shown by web analytics reports ‚   2nd ‚  
search engine optimization experts
‚   ‚   ‚   ‚  role of ‚  
search engine optimization. ‚   [See SEO]
‚   ‚   ‚   ‚  as combined with paid inclusion programs ‚   [See also organic listings]2nd ‚   [See also organic listings]3rd ‚   [See also organic listings]
‚   ‚   ‚   ‚  checklist for ‚   [See also link popularity, organic listings]2nd ‚   [See also link popularity, organic listings]3rd ‚   [See also link popularity, organic listings]4th ‚   [See also link popularity, organic listings]5th ‚   [See also link popularity, organic listings]6th ‚   [See also link popularity, organic listings]
‚   ‚   ‚   ‚  elements of.
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  alternative text (alt tag copy), in graphics ‚   [See also link popularity, organic listings individual elements]2nd ‚   [See also link popularity, organic listings individual elements]3rd ‚   [See also link popularity, organic listings individual elements]4th ‚   [See also link popularity, organic listings individual elements]5th ‚   [See also link popularity, organic listings individual elements]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  headings ‚   [See also link popularity, organic listings individual elements]2nd ‚   [See also link popularity, organic listings individual elements]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  hypertext links ‚   [See also link popularity, organic listings individual elements]2nd ‚   [See also link popularity, organic listings individual elements]3rd ‚   [See also link popularity, organic listings individual elements]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  link popularity ‚   [See also link popularity, organic listings individual elements]2nd ‚   [See also link popularity, organic listings individual elements]3rd ‚   [See also link popularity, organic listings individual elements]4th ‚   [See also link popularity, organic listings individual elements]5th ‚   [See also link popularity, organic listings individual elements]6th ‚   [See also link popularity, organic listings individual elements]7th ‚   [See also link popularity, organic listings individual elements]8th ‚   [See also link popularity, organic listings individual elements]9th ‚   [See also link popularity, organic listings individual elements]10th ‚   [See also link popularity, organic listings individual elements]11th ‚   [See also link popularity, organic listings individual elements]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  meta data ‚   [See also link popularity, organic listings individual elements]2nd ‚   [See also link popularity, organic listings individual elements]3rd ‚   [See also link popularity, organic listings individual elements]4th ‚   [See also link popularity, organic listings individual elements]5th ‚   [See also link popularity, organic listings individual elements]6th ‚   [See also link popularity, organic listings individual elements]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  page copy ‚   [See also link popularity, organic listings individual elements]2nd ‚   [See also link popularity, organic listings individual elements]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  titles ‚   [See also link popularity, organic listings individual elements]2nd ‚   [See also link popularity, organic listings individual elements]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  URL and directory file names ‚   [See also link popularity, organic listings individual elements]2nd ‚   [See also link popularity, organic listings individual elements]3rd ‚   [See also link popularity, organic listings individual elements]4th ‚   [See also link popularity, organic listings individual elements]5th ‚   [See also link popularity, organic listings individual elements]6th ‚   [See also link popularity, organic listings individual elements]7th ‚   [See also link popularity, organic listings individual elements]
‚   ‚   ‚   ‚  past use of, as enabling top-ranked listings ‚   [See also organic listings]2nd ‚   [See also organic listings]
search engine visibility
‚   ‚   ‚   ‚  importance of ‚   2nd ‚  
Search Engine Visibility (book by Shari Thurow) ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚  
search engines ‚   2nd ‚  
‚   ‚   ‚   ‚  algorithms ‚  
‚   ‚   ‚   ‚  how they begin finding web pages ‚  
‚   ‚   ‚   ‚  indexers ‚  
‚   ‚   ‚   ‚  indexes ‚  
‚   ‚   ‚   ‚  optimization strategies. ‚   [See optimizing search engines]
‚   ‚   ‚   ‚  pay-for-inclusion model ‚   2nd ‚  
‚   ‚   ‚   ‚  pay-for-placement model ‚   2nd ‚  
‚   ‚   ‚   ‚  process of ‚  
‚   ‚   ‚   ‚  query processors ‚  
‚   ‚   ‚   ‚  spiders ‚  
‚   ‚   ‚   ‚  statistics ‚  
‚   ‚   ‚   ‚  weight
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  assigning ‚  
search engines, for online shoppers. ‚   [See comparison shopping engines]2nd ‚   [See comparison shopping engines]
search engines, international
‚   ‚   ‚   ‚  submitting pages to, in appropriate language ‚   2nd ‚  
search engines, international.
‚   ‚   ‚   ‚  advertising on, as becoming easier ‚   [See also individual international search engines]2nd ‚   [See also individual international search engines]
‚   ‚   ‚   ‚  getting information on ‚   [See also individual international search engines]2nd ‚   [See also individual international search engines]
‚   ‚   ‚   ‚  Google France, as named in trademark infringement lawsuits ‚   [See also individual international search engines]2nd ‚   [See also individual international search engines]
‚   ‚   ‚   ‚  popular, lists of ‚   [See also individual international search engines]2nd ‚   [See also individual international search engines]
search engines.
‚   ‚   ‚   ‚  as extending their reach overseas ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  as rewarding web sites with relevant content ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]4th ‚   [See also individual search engines]
‚   ‚   ‚   ‚  click fraud, as protecting against ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  credits or refunds for ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  evidence of, collecting and reporting ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  not all click fraud, as caught ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  crawler-based, as generating listings based on keyword relevancy ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  deep content, as problematic for ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  design elements and technology, as impediments to ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  dynamic web pages, as problematic for ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]4th ‚   [See also individual search engines]5th ‚   [See also individual search engines]
‚   ‚   ‚   ‚  free click-through reports, as offered by ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]4th ‚   [See also individual search engines]
‚   ‚   ‚   ‚  free conversion tracking, as offered by ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  inclusion in databases of, as needed for organic listings ‚   [See also individual search engines]
‚   ‚   ‚   ‚  junk results on, as driving away users ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  list of, in REVShare trademark protection agreement ‚   [See also individual search engines]
‚   ‚   ‚   ‚  most popular ‚   [See also individual search engines]
‚   ‚   ‚   ‚  plain, text-heavy web sites, as preferred by ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   rejection of listings by ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  editorial guidelines, selected listing of ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  in Pay-Per-Placement programs ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  relationships between ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]4th ‚   [See also individual search engines]5th ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as monitored by Bruce Clay ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  in international markets ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  pros and cons of, for Pay-Per-Placement clients ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]4th ‚   [See also individual search engines]5th ‚   [See also individual search engines]6th ‚   [See also individual search engines]
‚   ‚   ‚   ‚  Submit URL processes, as compared to directories ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  submitting pages to
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  maximum allowable daily limit for ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  twice within 24 hours, as not recommended ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  when to resubmit pages ‚   [See also individual search engines]
‚   ‚   ‚   ‚  testing campaigns on ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]4th ‚   [See also individual search engines]5th ‚   [See also individual search engines]
‚   ‚   ‚   ‚  trademarks, as handled by
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  comparison pages, as form of trademark infringement ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  infringement issues, as preferably handled by clients ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  infringements of, as not monitored by ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  policies on, inconsistent enforcement of ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  purchase of, as keywords, as supported by ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  queries on, running, to catch infringements of ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  URLs, as typed directly into ‚   [See also individual search engines]2nd ‚   [See also individual search engines]
‚   ‚   ‚   ‚  web rings, as shunned by ‚   [See also individual search engines]2nd ‚   [See also individual search engines]3rd ‚   [See also individual search engines]4th ‚   [See also individual search engines]
search services ‚   2nd ‚  
‚   ‚   ‚   ‚  directories ‚  
‚   ‚   ‚   ‚  hybrid search services ‚  
‚   ‚   ‚   ‚  search engines ‚  
Search.com ‚   2nd ‚  
searches, Internet
‚   ‚   ‚   ‚  by software robots ‚  
‚   ‚   ‚   ‚  popularity of, in U.S. ‚   2nd ‚  
‚   ‚   ‚   ‚  URLs, correct and incorrect use of ‚   2nd ‚   3rd ‚   4th ‚  
Sears ‚   2nd ‚  
security of online business
‚   ‚   ‚   ‚  addressing, on landing pages ‚   2nd ‚  
selling, psychological factors of ‚   2nd ‚  
‚   ‚   ‚   ‚  building trust ‚   2nd ‚  
‚   ‚   ‚   ‚  creating rationale ‚   2nd ‚  
‚   ‚   ‚   ‚  enhancing desire ‚   2nd ‚   3rd ‚   4th ‚  
Send Traffic (bidding tool vendor) ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚  
SEO (search engine optimization) ‚  
session IDs
‚   ‚   ‚   ‚  use of, as impediment to search engines ‚   2nd ‚  
shopping online
‚   ‚   ‚   ‚  comparison shopping engines, use of ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚   8th ‚   9th ‚   10th ‚   11th ‚   12th ‚   13th ‚   14th ‚  
shopping, online
‚   ‚   ‚   ‚  deferred buying, explanations for ‚  
‚   ‚   ‚   ‚  popularity of, in U.S. ‚   2nd ‚  
‚   ‚   ‚   ‚  security concerns, addressing ‚   2nd ‚  
Shopping.com
‚   ‚   ‚   ‚  landing page for "calla lily" ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚   8th ‚  
Shopping.com (comparison shopping engine)
‚   ‚   ‚   ‚  list of merchant recommendations ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  survey conducted for ‚   2nd ‚  
‚   ‚   ‚   ‚  television campaign launched by ‚   2nd ‚  
site maps ‚   2nd ‚  
site navigation
‚   ‚   ‚   ‚  examples of problematic navigation schemes ‚  
small business e-commerce solutions ‚   2nd ‚  
‚   ‚   ‚   ‚  advantages of
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as costing less than other ROI tracking solutions ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  e-commerce and e-marketing, combining ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚   8th ‚   9th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  easy setup, for "non-techies" ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  marketing perks and discounts ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  challenges of
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  bid positions on Pay-Per-Placement search engines, as not maintained by ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  customer support levels, as varying ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  dynamic web pages, as impediment to search engines ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  paid listings, as not managed by ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  separate tracking of campaign components , as time-consuming ‚   2nd ‚  
‚   ‚   ‚   ‚  customer support
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as offered by major third-party providers ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  questions about, for potential vendors ‚   2nd ‚  
‚   ‚   ‚   ‚  third-party providers of
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  1ShoppingCart.com ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Yahoo! Small Business Merchant Solutions ‚   2nd ‚  
‚   ‚   ‚   ‚  tracking URLs, as used to monitor advertising results ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  separate tracking of campaign components, as required ‚   2nd ‚   3rd ‚  
speed
‚   ‚   ‚   ‚  of downloads
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  rules of web design ‚   2nd ‚   3rd ‚  
spidering
‚   ‚   ‚   ‚  versus submission forms ‚  
spiders ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  automated activities by, as considered invalid clicks ‚   2nd ‚  
‚   ‚   ‚   ‚  deep content, as problematic for ‚   2nd ‚  
‚   ‚   ‚   ‚  design elements and technology, as impediments to ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  dynamic web pages, as problematic for ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  
‚   ‚   ‚   ‚  excluding temporary pages from indexing by ‚   2nd ‚  
‚   ‚   ‚   ‚  pages to exclude from indexing by
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  redirect pages ‚   2nd ‚  
‚   ‚   ‚   ‚  retrieval of web site pages by ‚   2nd ‚  
‚   ‚   ‚   ‚  Robots Exclusion Protocol ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  placement of robots.txt file ‚   2nd ‚  
‚   ‚   ‚   ‚  static web pages, as preferred by ‚   2nd ‚  
‚   ‚   ‚   ‚  third-party e-commerce web pages, as non-indexable by ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚  
Sponsored Links (Google) ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  as appearing quickly online ‚   2nd ‚  
‚   ‚   ‚   ‚  as included in AOL search results ‚   2nd ‚  
‚   ‚   ‚   ‚  Interest Bars in, as indicators of ad popularity ‚   2nd ‚   3rd ‚  
sponsored links or listings. ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]4th ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  as clicked on by Internet users unaware they are ads ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  changing regularly, as best practice ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  editorial guidelines for ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  including purchased keywords in ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]4th ‚   [See also advertising, search engine]5th ‚   [See also advertising, search engine]6th ‚   [See also advertising, search engine]7th ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  organic listings, as differentiated from ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  placement of, above organic listings ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  traffic volume of, as higher than for organic listings ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  use of trademarks in, by other companies ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]
Sprinks ‚   2nd ‚   3rd ‚   4th ‚  
static web pages
‚   ‚   ‚   ‚  as preferred by search engines ‚   2nd ‚  
‚   ‚   ‚   ‚  changing dynamic pages to
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as prerequisite for use of Submit URL ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  best process of, choosing ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚   methods of ‚   2nd ‚  
‚   ‚   ‚   ‚  use of, in e-commerce web sites, as best practice ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚   8th ‚  
statistics
‚   ‚   ‚   ‚  of search engines ‚  
Stricchiola, Jessie (Alchemist Media, Inc.)
‚   ‚   ‚   ‚  click fraud detection by ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  credit for click fraud, as negotiated by ‚   2nd ‚  
subject directories. ‚   [See directories]2nd ‚   [See directories]
submission forms
‚   ‚   ‚   ‚  versus natural spidering ‚  
Submit It! (Microsoft bCentral search engine submission service) ‚  
Submit URL (paid inclusion program) ‚   2nd ‚  
‚   ‚   ‚   ‚  advantages of ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  continual re-indexing of site pages ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  free rankings for relevant secondary keywords ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  least expensive long- term advertising program ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  listings appear as organic ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  quick first-time inclusion ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  stable positions in directories ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  as least expensive long-term advertising program ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  annual or semi-annual fee for unlimited traffic ‚   2nd ‚  
‚   ‚   ‚   ‚  as offered free of charge
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  by few search engines ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  in past ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  pros and cons of ‚   2nd ‚  
‚   ‚   ‚   ‚  as used for web sites under 500 pages ‚   2nd ‚  
‚   ‚   ‚   ‚  challenges of ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  design elements and technology, as impediments to search engines ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  monitoring of, as harder than for paid placement programs ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  organic listings, as placed below paid listings ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  rankings and clicks, as not guaranteed ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  detailed keyword reporting, in free click-through reports, as not offered by all search engines ‚   2nd ‚  
‚   ‚   ‚   ‚  guidelines for web pages ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  keywords, evaluation and placement of ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  ranking reports, as useful ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  site design, minor modifications to ‚   2nd ‚  
‚   ‚   ‚   ‚  relevant content on web pages, as boosting listings ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Matco Associates Inc. ( welding firm), as example of ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  reports on keywords, as provided with ‚   2nd ‚  
‚   ‚   ‚   ‚  third-party tracking URLs, as not supported by ‚   2nd ‚  
‚   ‚   ‚   ‚  use of, to access deep content ‚   2nd ‚  
Sure Hits (bidding tool vendor) ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚  

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Search Engine Advertising. Buying Your Way to the Top to Increase Sales
Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)
ISBN: 0321495993
EAN: 2147483647
Year: 2004
Pages: 155

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