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page layout and design
‚   ‚   ‚   ‚  "Buy" button, placement of ‚   2nd ‚  
‚   ‚   ‚   ‚  "Submit" and "Clear" buttons , placement of ‚   2nd ‚  
‚   ‚   ‚   ‚  as optimized for search engines
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  alternative text (alt tag copy), in graphics ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  headings, importance of ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  hypertext links, from one page to another ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  page copy, incorporating keywords into ‚   2nd ‚  
‚   ‚   ‚   ‚  designing for different screen resolutions ‚   2nd ‚  
‚   ‚   ‚   ‚  giving optional buyer actions secondary placement ‚   2nd ‚  
‚   ‚   ‚   ‚  keeping critical information "above the fold" ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  minor modifications to, for Submit URL process ‚   2nd ‚  
‚   ‚   ‚   ‚  product images, hotlinking, to order form ‚   2nd ‚  
‚   ‚   ‚   ‚  reducing navigational choices ‚   2nd ‚  
‚   ‚   ‚   ‚  text links and graphics, use of, for buyer actions ‚   2nd ‚  
‚   ‚   ‚   ‚  top of screen, avoiding ‚   2nd ‚  
PageRank feature, of Google link popularity toolbar ‚   2nd ‚  
paid inclusion advertising programs.
‚   ‚   ‚   ‚  as combined with search engine optimization ‚   [See also individual programs]2nd ‚   [See also individual programs]3rd ‚   [See also individual programs]4th ‚   [See also individual programs]5th ‚   [See also individual programs]
‚   ‚   ‚   ‚  as harder to monitor than paid placement programs ‚   [See also individual programs]2nd ‚   [See also individual programs]3rd ‚   [See also individual programs]
‚   ‚   ‚   ‚   campaigns for, as executed by affiliate programs ‚   [See also individual programs]2nd ‚   [See also individual programs]
‚   ‚   ‚   ‚  free click-through reports , as offered by ‚   [See also individual programs]2nd ‚   [See also individual programs]
‚   ‚   ‚   ‚  monitoring changes among providers ‚   [See also individual programs]2nd ‚   [See also individual programs]
‚   ‚   ‚   ‚  price increases in, as inevitable ‚   [See also individual programs]2nd ‚   [See also individual programs]
‚   ‚   ‚   ‚  Submit URL ‚   [See also individual programs]2nd ‚   [See also individual programs]3rd ‚   [See also individual programs]4th ‚   [See also individual programs]5th ‚   [See also individual programs]6th ‚   [See also individual programs]7th ‚   [See also individual programs]8th ‚   [See also individual programs]9th ‚   [See also individual programs]10th ‚   [See also individual programs]11th ‚   [See also individual programs]12th ‚   [See also individual programs]13th ‚   [See also individual programs]14th ‚   [See also individual programs]15th ‚   [See also individual programs]16th ‚   [See also individual programs]17th ‚   [See also individual programs]18th ‚   [See also individual programs]19th ‚   [See also individual programs]20th ‚   [See also individual programs]21st ‚   [See also individual programs]22nd ‚   [See also individual programs]23rd ‚   [See also individual programs]
‚   ‚   ‚   ‚  testing campaigns on, as slower than on paid placement programs ‚   [See also individual programs]2nd ‚   [See also individual programs]
‚   ‚   ‚   ‚  Trusted Feed ‚   [See also individual programs]2nd ‚   [See also individual programs]3rd ‚   [See also individual programs]4th ‚   [See also individual programs]5th ‚   [See also individual programs]6th ‚   [See also individual programs]7th ‚   [See also individual programs]8th ‚   [See also individual programs]9th ‚   [See also individual programs]10th ‚   [See also individual programs]11th ‚   [See also individual programs]12th ‚   [See also individual programs]13th ‚   [See also individual programs]14th ‚   [See also individual programs]15th ‚   [See also individual programs]16th ‚   [See also individual programs]17th ‚   [See also individual programs]18th ‚   [See also individual programs]19th ‚   [See also individual programs]
paid listings.
‚   ‚   ‚   ‚  as added quickly to search engines ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]4th ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  as handled by web analytics programs
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  no management of ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]4th ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  changing regularly, as best practice ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  editorial guidelines for ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  evolving support for, by affiliate programs ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  tracking options, suggested ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]4th ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  including purchased keywords in ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]4th ‚   [See also advertising, search engine]5th ‚   [See also advertising, search engine]6th ‚   [See also advertising, search engine]7th ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  reports on, as limited in scope ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  sponsored links or listings ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]4th ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚  sponsored links or listings (Google)
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as included in AOL search results ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Interest Bars in, as indicators of ad popularity ‚   [See also advertising, search engine]2nd ‚   [See also advertising, search engine]3rd ‚   [See also advertising, search engine]
paid placement advertising programs.
‚   ‚   ‚   ‚  as easier to monitor than paid inclusion programs ‚   [See also individual programs]2nd ‚   [See also individual programs]3rd ‚   [See also individual programs]
‚   ‚   ‚   ‚  campaigns for, as executed by affiliate programs ‚   [See also individual programs]2nd ‚   [See also individual programs]
‚   ‚   ‚   ‚  Fixed Placement ‚   [See also individual programs]2nd ‚   [See also individual programs]3rd ‚   [See also individual programs]4th ‚   [See also individual programs]5th ‚   [See also individual programs]6th ‚   [See also individual programs]7th ‚   [See also individual programs]8th ‚   [See also individual programs]9th ‚   [See also individual programs]10th ‚   [See also individual programs]11th ‚   [See also individual programs]12th ‚   [See also individual programs]13th ‚   [See also individual programs]14th ‚   [See also individual programs]15th ‚   [See also individual programs]16th ‚   [See also individual programs]17th ‚   [See also individual programs]18th ‚   [See also individual programs]19th ‚   [See also individual programs]
‚   ‚   ‚   ‚  free click-through reports, as offered by ‚   [See also individual programs]2nd ‚   [See also individual programs]
‚   ‚   ‚   ‚  government requirement to label listings as sponsored ‚   [See also individual programs]2nd ‚   [See also individual programs]
‚   ‚   ‚   ‚  Pay-Per-Placement (PPP) ‚   [See also individual programs]2nd ‚   [See also individual programs]3rd ‚   [See also individual programs]4th ‚   [See also individual programs]5th ‚   [See also individual programs]6th ‚   [See also individual programs]7th ‚   [See also individual programs]8th ‚   [See also individual programs]9th ‚   [See also individual programs]10th ‚   [See also individual programs]11th ‚   [See also individual programs]12th ‚   [See also individual programs]13th ‚   [See also individual programs]14th ‚   [See also individual programs]15th ‚   [See also individual programs]16th ‚   [See also individual programs]17th ‚   [See also individual programs]18th ‚   [See also individual programs]19th ‚   [See also individual programs]20th ‚   [See also individual programs]21st ‚   [See also individual programs]22nd ‚   [See also individual programs]23rd ‚   [See also individual programs]24th ‚   [See also individual programs]
‚   ‚   ‚   ‚  testing campaigns on, as faster than on paid inclusion programs ‚   [See also individual programs]2nd ‚   [See also individual programs]
paid placement advertising. ‚   [See advertising, search engine]2nd ‚   [See advertising, search engine]
paid submission programs
‚   ‚   ‚   ‚  web directories ‚   2nd ‚  
Patent and Trademark Office, U.S. ‚   2nd ‚  
‚   ‚   ‚   ‚  web site of
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as used to check trademark iformation ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as used to check trademark information ‚  
pay-for-inclusion search engines ‚   2nd ‚  
pay-for-placement search engines ‚   2nd ‚  
pay-per-click (PPC) search engines
‚   ‚   ‚   ‚  click fraud on, as detected by WhosClickingWho? ‚   2nd ‚  
pay-per-click (PPC) Track module (Be Free affiliate program)
‚   ‚   ‚   ‚  as enabling client-managed paid listing campaigns ‚   2nd ‚  
pay-per-click search engines ‚  
Pay-Per-Placement (PPP) programs ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚  
‚   ‚   ‚   ‚  advantages of ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  ad listing copy, as easy to optimize ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  ad listings on, as appearing on other search engines ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  contextual advertising opportunities ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  daypart marketing ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  easy setup and management ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  immediate campaign launch ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  inexpensive costs ‚   2nd ‚  
‚   ‚   ‚   ‚  and Fixed Placement programs, compared
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  ad listing modifications, as much easier ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as much less expensive ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  keyword text link rates ‚   2nd ‚  
‚   ‚   ‚   ‚  as providing search results to partner sites ‚   2nd ‚  
‚   ‚   ‚   ‚  bid management companies, as working with both Trusted Feed programs and ‚   2nd ‚  
‚   ‚   ‚   ‚  bid management tools, as used with ‚   2nd ‚  
‚   ‚   ‚   ‚  bid positions on, as not maintained by e-commerce solutions ‚   2nd ‚  
‚   ‚   ‚   ‚  challenges of ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  ad approval by editors, as difficult ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  bid gaps, as eating into profits. ‚   [See also bidding, on keywords]2nd ‚   [See also bidding, on keywords]3rd ‚   [See also bidding, on keywords]4th ‚   [See also bidding, on keywords]5th ‚   [See also bidding, on keywords]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  changes in search engine partnerships, as problematic ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  click fraud ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  competitive keywords, costs of ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  constant monitoring required ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  contextual advertising, drawbacks of ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  deletion of unpopular listings ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  display of search results by, as sometimes problematic ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  increased competition and higher costs ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  maintaining account funds, to prevent removal of listings ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  maintaining top position, as necessary to ensuring visibility on partner sites ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  management tools and professionals, use of ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  unexpected traffic surges ‚   2nd ‚  
‚   ‚   ‚   ‚  examples of ‚   2nd ‚  
‚   ‚   ‚   ‚  free click-through reports, as offered by ‚  
‚   ‚   ‚   ‚  free conversion tracking, as offered by ‚   2nd ‚  
‚   ‚   ‚   ‚  Google AdWords program ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  contextual advertising of listings, on partner sites ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  listings on, as appearing on AOL ‚   2nd ‚  
‚   ‚   ‚   ‚  international search engines, as offering ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Espotting, as example of ‚   2nd ‚  
‚   ‚   ‚   ‚  keyword rates
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as higher than Trusted Feed programs ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  cost-per-acquisition (CPA) ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  cost-per-click (CPC) ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  partnerships of, as advantage to clients ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  questionnaire, for evaluation of ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  testing advertising campaigns on, as easy and inexpensive ‚   2nd ‚   3rd ‚   4th ‚  
Pay-Per-Placement programs
‚   ‚   ‚   ‚  free click-through reports, as offered by ‚  
Performics (Internet marketing agency) ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  cost-per-acquisition (CPA) pricing model, as used by ‚   2nd ‚  
PetPlace.com
‚   ‚   ‚   ‚  as participant in Google AdSense program ‚   2nd ‚  
placement
‚   ‚   ‚   ‚  of keywords ‚  
popularity components
‚   ‚   ‚   ‚  optimizing search engines ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  
Port80 software, as used to make dynamic web pages appear static ‚   2nd ‚  
Position Technologies
‚   ‚   ‚   ‚  sample report for Inktomi Submit URL program ‚   2nd ‚  
Position Technologies (inclusion reseller) ‚   2nd ‚  
‚   ‚   ‚   ‚  as Inktomi reseller ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  as reseller for other search engines ‚   2nd ‚  
‚   ‚   ‚   ‚  cost-per-click (CPC) rate ‚   2nd ‚  
PPC BidTracker (bidding tool vendor) ‚   2nd ‚   3rd ‚   4th ‚  
PPC Pro (bidding tool vendor) ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  software of, as tracking return on investment ‚   2nd ‚  
PriceGrabber.com (comparison shopping engine)
‚   ‚   ‚   ‚  customer reviews on ‚   2nd ‚  
Prodigy
‚   ‚   ‚   ‚  users committing click fraud, detecting ‚   2nd ‚  
promotions, as offered to potential customers ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  as not always possible ‚   2nd ‚  
‚   ‚   ‚   ‚   discounts or value-added deals ‚  
‚   ‚   ‚   ‚  free products or information ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  free shipping ‚  
‚   ‚   ‚   ‚  limiting timeframe of ‚   2nd ‚  
psychographics (lifestyle information), as used to determine target markets ‚   2nd ‚  
purchases, online, of products or services ‚   2nd ‚  
‚   ‚   ‚   ‚  security concerns, addressing ‚   2nd ‚  

‚  < ‚  Day Day Up ‚  > ‚   ‚  


Search Engine Advertising. Buying Your Way to the Top to Increase Sales
Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)
ISBN: 0321495993
EAN: 2147483647
Year: 2004
Pages: 155

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