index_K

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Kanoodle
‚   ‚   ‚   ‚  ad listings on, as appearing on other search engines ‚   2nd ‚  
‚   ‚   ‚   ‚  as named in trademark infringement lawsuit ‚   2nd ‚  
‚   ‚   ‚   ‚  as Pay-Per-Placement (PPP) search engine ‚   2nd ‚  
Keyword Count (keyword density tool) ‚   2nd ‚  
keyword density ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚  
‚   ‚   ‚   ‚  tools for measuring and analyzing
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Keyword Count ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Keyword Density & Prominence ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Keyword Density Analyzer (Bruce Clay) ‚   2nd ‚  
Keyword Density & Prominence (keyword density tool) ‚   2nd ‚  
Keyword Density Analyzer (Bruce Clay) ‚   2nd ‚  
keyword phrases ‚   2nd ‚   3rd ‚  
keyword text link advertising
‚   ‚   ‚   ‚  rates for, in Fixed Placement programs ‚   2nd ‚  
keyword tools ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚  
‚   ‚   ‚   ‚  Google AdWords Keyword Suggestion ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  Overture Search Term Selection Tool ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   related or refined searches ‚   2nd ‚  
‚   ‚   ‚   ‚  third-party tools ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Good Keywords ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Submit It! (Microsoft bCentral service) ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  WordTracker ‚   2nd ‚  
keyword universe ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  thesaurus, as helpful in generating ‚   2nd ‚  
keywords
‚   ‚   ‚   ‚  domain names ‚  
‚   ‚   ‚   ‚  optimizing search engines ‚  
‚   ‚   ‚   ‚  placement of ‚  
keywords, branded. ‚   [See also domain names, trademarks]2nd ‚   [See also domain names, trademarks]
‚   ‚   ‚   ‚  "popularity check," as prerequisite to buying ‚   [See also domain names, trademarks]2nd ‚   [See also domain names, trademarks]
‚   ‚   ‚   ‚  click-through rates for, as higher than for generic keywords ‚   [See also domain names, trademarks]2nd ‚   [See also domain names, trademarks]
‚   ‚   ‚   ‚  domain names ‚   [See also domain names, trademarks]2nd ‚   [See also domain names, trademarks]3rd ‚   [See also domain names, trademarks]4th ‚   [See also domain names, trademarks]
‚   ‚   ‚   ‚  for Red Mountain Spa, samples of ‚   [See also domain names, trademarks]2nd ‚   [See also domain names, trademarks]
‚   ‚   ‚   ‚  misspellings, plurals, and word combinations ‚   [See also domain names, trademarks]2nd ‚   [See also domain names, trademarks]
‚   ‚   ‚   ‚  restricting use of, by affiliates ‚   [See also domain names, trademarks]2nd ‚   [See also domain names, trademarks]3rd ‚   [See also domain names, trademarks]4th ‚   [See also domain names, trademarks]
‚   ‚   ‚   ‚  trademarks ‚   [See also domain names, trademarks]2nd ‚   [See also domain names, trademarks]3rd ‚   [See also domain names, trademarks]4th ‚   [See also domain names, trademarks]5th ‚   [See also domain names, trademarks]
keywords, generic ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  automatic pairing of with trademarks in keyword searches, as problematic ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  click-through rates for, as lower than for branded keywords ‚   2nd ‚  
‚   ‚   ‚   ‚  for Red Mountain Spa, samples of ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚  
‚   ‚   ‚   ‚  keyword tools, using, to select ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Google AdWords Keyword Suggestion ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Overture Search Term Selection Tool ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  related or refined searches ‚   2nd ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  third-party tools ‚  
‚   ‚   ‚   ‚  themes and subthemes, determining ‚   2nd ‚  
‚   ‚   ‚   ‚  thesaurus, as helpful in generating ‚   2nd ‚  
‚   ‚   ‚   ‚  use of, by affiliates
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as allowed by merchants ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as best practice ‚   2nd ‚  
‚   ‚   ‚   ‚  word stemming, using ‚   2nd ‚  
keywords. ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  as handled by Fixed Placement programs
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  exclusivity of, as available ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  rates for ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  as handled by Pay-Per-Placement (PPP) programs
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  costs of competitive keywords ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  as handled by Submit URL programs
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  evaluation of, as necessary ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  secondary keywords, as generated by relevant web site content ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  as handled by vertical market search engines
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Amazon.com, as not offering keyword purchasing program ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  eBay ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  National Gardening Association web site ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  as used by customers, asking for information on ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  buying, based on cost-per-acquisition goals ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  density of, on web pages
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  density of, on web pages ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]5th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]6th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Keyword Count ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Keyword Density & Prominence ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Keyword Density Analyzer (Bruce Clay) ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  hyperlinking of
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  from ad listing, to web pages ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  instead of using "click here" ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  to other web pages ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  via cross-links, within web sites ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  ideas for, as generated by ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  including, in paid listings ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]4th ‚   [See also keywords, branded, keywords, generic]5th ‚   [See also keywords, branded, keywords, generic]6th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]7th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  including, on landing pages ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  incorporating, into URLs and file names ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  industry jargon, pros and cons of ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  keyword phrases ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  keyword universe ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]4th ‚   [See also keywords, branded, keywords, generic]5th ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  long list of, as good first step ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  matching of, by search engine technology, as problematic for trademark owners ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]5th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  meta data, as containing ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]5th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]6th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  misspellings of, including ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  modifying, for each call to action ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   multiple-word phrases ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  narrowly focused, as recommended ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]4th ‚   [See also keywords, branded, keywords, generic]5th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]6th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  number of, to use per page ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  of competing companies ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as found in source code (meta data) ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as not possible to monitor ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  on plain, text-heavy web sites, as easier to find ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  organic listings, as generated by ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  purchase of trademarks, as supported by search engines ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  rates for ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  cost-per-acquisition (CPA) ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  cost-per-click (CPC) ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]4th ‚   [See also keywords, branded, keywords, generic]5th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]6th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  cost-per-thousand (CPM) ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  regional targeting, as way to select ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]3rd ‚   [See also keywords, branded, keywords, generic]4th ‚   [See also keywords, branded, keywords, generic]5th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]6th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  relevancy of, as used by crawler-based search engines to rank pages ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  replacement restrictions on ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  return on investment of, importance of tracking ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  reviewing frequently, as best practice ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  secondary keywords, as generated by relevant web site content ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  unique selling points of companies, as determining ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  using web analytics reports to evaluate ‚   [See also keywords, branded, keywords, generic]2nd ‚   [See also keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  using, to find appropriate sites for inbound links ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  variations of, including ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚  web page elements, as incorporating
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  alternative text (alt tag copy), in graphics ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  alternative text(alt tag copy), in graphics ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  headings ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  hypertext links ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  meta data ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]5th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]6th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  page copy ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  titles ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  URL and directory file names ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]2nd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]3rd ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]4th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]5th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]6th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]7th ‚   [See also bidding, on keywords, keywords, branded, keywords, generic]

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Search Engine Advertising. Buying Your Way to the Top to Increase Sales
Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)
ISBN: 0321495993
EAN: 2147483647
Year: 2004
Pages: 155

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