Part III: Communicating Value

Chapter List

Chapter 11: Building Your Context Plan

Chapter 12: Your Communication Base: Value Themes

Chapter 13: Creating Financial Value Statements

Chapter 14: Putting It All Together

Chapter 15: Conclusion: The Courage to Begin

Communicating your value is easier when you know how to place your value in the context of the urgent and important activities of your audience, create themes and statements that help you clearly and concisely communicate your value, and know how to continuously refine your communication plans to keep up with the changes in your organization and your career. The third part of this book will cover the final four steps in the financial value process:

• Step 9: Plan Quarterly Context

• Step 10: Create Value Themes

• Step 11: Create Value Statements

• Step 12: Communicate and Refine.

In chapters 11, 12, 13, 14, and 15, which comprise Part Three of Quick! Show Me Your Value, you will

• be shown how to connect your value to the predictable but important activities that preoccupy your audience throughout the year

• learn how to create flexible value themes that help you communicate value in a variety of situations

• be shown how to create high-impact value statements that get your point across in 30 seconds or less

• refine your value communication plans so that youll have the important information you need always at your fingertips

• receive some encouragement to begin communicating your value.