Let s Review:

Let ‚ s Review:

• This chapter gives pointers and tips for how to perform step 2 of the financial value process: research financial information.

• The types and amounts of business intelligence research that will be available to you will be different depending on whether you work internally or externally to an organization. No matter whether you are internal or external to an organization, there will be business intelligence that you can gather for every level: Senior, Mid, 1st/Ops, and Individual.

• External business intelligence research usually involves getting copies of financial reports and reading Websites, industry publications , and newspapers. Internal business intelligence research involves the same activities, plus reading internal memos, reports, processes, procedures, job descriptions, plans, white papers, and more.

• In either case ‚ internal or external ‚ business intelligence research requires patience and persistence to build trust and to get the information you want.

• You must not be afraid to ask for the information you need and you must be willing to explain why you would want it. Using your business intelligence research to build a list of questions to gain additional information can lead to very powerful conversations with key influencers and decision makers .

Now that you have explored the basics of financial numbers , let ‚ s move into the next part of the book to take a look at how perceptions and business cycles can affect the value others see in your performance.