Communicating value depends on a command of financial terms and a clear, concise structure that summarizes the most important points in 30 seconds or less.
The terms used to communicate value must correspond to the measures that the audience pays attention to every day.
A seat at the table will only be gained if the WLP professional acquires the ability to think like a general manager or salesperson, to think strategically and not tactically, to understand financial statements, and to sell.
Financially based communication has been shown to significantly increase persuasiveness, sales, and job search success.
Understanding how much their performance improvements have improved the bottom line can be just as important to participants as it is to their executives.
In the next chapter, you ‚ ll uncover one of the most important keys to communicating comfortably and confidently with numbers. That key unlocks the secret code behind the numbers and measures that make up value.