Chapter 13: Creating Financial Value Statements

In this Chapter:

• How to do step 11: create value statements in the financial value process

• The four segments of a value statement

• How your value theme, financial value scorecards, your evaluation data, and quarterly context plans help you create powerful value statements

• Why you must have a goal in terms of what you want from your audience to complete your value statements

• Value statement examples

• Additional uses for value statements.

Now it is time to create succinct, 30-second statements that break through the code and speak directly to each member of your audience. You ‚ re ready to make sure your value is conscious, contextual, and connected to the critical financial imperatives of your organization.

A special note on reading this chapter: The explanations of value themes and value statements are closely tied together. Some key concepts and terms used in this chapter were introduced in the previous chapter. If you have come directly to this chapter for fast tips and pointers, you may find that skimming the previous chapter will help you grasp the most important points just a little more easily.