Chapter 6: Acquiring Process Expertise and Tools

There is nothing so dangerous as a good pitcher with no real talent.

” Roberto Goizueta ^[39]

WHAT DO YOU THINK? WHAT DO YOU BELIEVE?

Take a minute and think about your experiences with (or maybe just conference brushes with) me, your process improvement consultant. What do you think is true or not true about hiring process or CMMI experts? What is true or not true about buying tools to help your organization with CMM or CMMI implementation? Take a minute and answer the questions in the quiz in Figure 6.1. After reading the chapter, answer the questions in Figure 6.6, What Did You Learn? What Will You Do?

Figure 6.1: Chapter 6: What Do You Think? What Do You Believe?

^[39] Elsbach, K., How to Pitch a Brilliant Idea, Harvard Business Review , September 2003. The quote is a paraphrase attributed to Robert Goizueta, Coca-Cola s CEO in 1985, the period of the disastrous introduction of a new formula for Coke.