Finally, banker Drew Baur notes that most successful executives become best known not for their on-the-job accomplishments, but for their involvement with the community. They participate in charities and fund-raisers. This commitment "cannot be hollow," but must be sincere, according to Baur. Indeed, Baur believes it is the duty of business professionals to take an active role in their communities. He notes, however, that civic activities have the secondary benefit of increasing your standing in the business community.