Chapter 19: Creating Support Materials


If you are presenting a live show, the centerpiece of your presentation is your slides. Whether you show them using a computer screen, a slide projector, or an overhead projector, the slides-combined with your own dazzling personality-make the biggest impact. But if you rely on your audience to remember everything you say, you may be disappointed. With handouts, the audience members can follow along with you during the show and even take their own notes. They can then take the handouts home with them to review the information again later.

You probably want a different set of support materials for yourself than you want for the audience. Support materials designed for the speaker's use are called speaker notes. In addition to small printouts of the slides, the speaker notes contain any extra notes or background information that you think you may need to jog your memory as you speak. Some people get very nervous when they speak in front of a crowd; speaker notes can remind you of the joke you wanted to open with or the exact figures behind a particular pie chart.

The When and How of Handouts

Presentation professionals are divided about how and when to use handouts most effectively. Here are some of the many conflicting viewpoints. I can't say who is right or wrong, but each of these statements brings up issues that you should consider. The bottom line is that each of them is an opinion on how much power and credit to give to the audience; your answer may vary depending on the audience you are addressing.

  • You should give handouts at the beginning of the presentation. The audience can absorb the information better if they can follow along on paper.

    This approach makes a lot of sense. Research has proven that people absorb more facts if presented with them in more than one medium. This approach also gives your audience free will; they can listen to you or not, and they still have the information. It's their choice, and this can be extremely scary for less-confident speakers. It's not just a speaker confidence issue in some cases, however. If you plan to give a lot of extra information in your speech that's not on the handouts, people might miss it if you distribute the handouts at the beginning because they're reading ahead.

  • You shouldn't give the audience handouts because they won't pay as close attention to your speech if they know that the information is already written down for them.

    This philosophy falls at the other end of the spectrum. It gives the audience the least power and shows the least confidence in their ability to pay attention to you in the presence of a distraction (handouts). If you truly don't trust your audience to be professional and listen, this approach may be your best option. However, don't let insecurity as a speaker drive you prematurely to this conclusion. The fact is that people won't take away as much knowledge about the topic without handouts as they would if you provide handouts. So, ask yourself if your ultimate goal is to fill the audience with knowledge or to make them pay attention to you.

  • You should give handouts at the end of the presentation so that people will have the information to take home but not be distracted during the speech.

    This approach attempts to solve the dilemma with compromise. The trouble with it, as with all compromises, is that it does an incomplete job from both angles. Because audience members can't follow along on the handouts during the presentation, they miss the opportunity to jot notes on the handouts. And because the audience knows that handouts are coming, they might nod off and miss something important. The other problem is that if you don't clearly tell people that handouts are coming later, some people spend the entire presentation frantically copying down each slide on their own notepaper.




Microsoft PowerPoint 2007 Bible
Microsoft Powerpoint 2007 Bible
ISBN: 0470144939
EAN: 2147483647
Year: 2007
Pages: 268
Authors: Faithe Wempen

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