| | Copyright |
| | Foreword |
| | About the Authors |
| | Acknowledgments |
| | We Want to Hear from You! |
| | Reader Services |
| | Introduction |
| | Part I: Laying Your Foundation |
| | | Chapter 1. A Brief History of Podcasting |
| | | Independent Podcaster Resources |
| | | iTunes Enters the Playing Field |
| | | David Versus Goliath? |
| | | Chapter 2. What the Pros are Doing |
| | | Popular Podcasts |
| | | Podfading |
| | | Chapter 3. Podcast Genres |
| | | Audioblogs |
| | | Comedy CastsShock Jocks, Skits, Standup... |
| | | Couple Casts |
| | | Educational |
| | | Gaming |
| | | Godcasts: Religious and Spiritual Podcasts |
| | | The Interview Cast |
| | | Music |
| | | News |
| | | Politics |
| | | Radio Dramas |
| | | Q-Podders |
| | | Sci-Fi |
| | | Sex |
| | | Sports |
| | | Tech Podcasts |
| | | The Written Word |
| | | Others Genres |
| | | Chapter 4. Finding Your Passion |
| | | Why Passion Matters |
| | | Passion Pitfalls |
| | | Why We Podcast |
| | Part II: Refining Your Podcast and Your Skills |
| | | Chapter 5. Getting Started |
| | | Choosing a Title |
| | | Your Intro |
| | | Chapter 6. Your "Script" |
| | | Preparation |
| | | Outline or Free Form |
| | | Editing Versus Live |
| | | Time Limits |
| | | Swearing |
| | | Chapter 7. The Art of the Interview |
| | | Finding Guests |
| | | Prep Work for Live Interviews |
| | | Using Skype and Other VoIP Services |
| | | Double-Enders |
| | | Face-to-Face Interviews |
| | | Time-Shifted Interviews |
| | | Interview Flow |
| | | Chapter 8. MusicIssues and Sources |
| | | Licensing Madness |
| | | Free Music Services |
| | | Local Indie Music |
| | | Playing Your Own Music |
| | | Chapter 9. The Audible Written Word |
| | | What Writing Is Podcasted |
| | | Copyright Concerns |
| | | Does Giving Your Work Away Increase Sales? |
| | | Concern for Production Value |
| | | Addressing the Written Word |
| | | Chapter 10. The Great Editing Debate |
| | | Why You Should Edit |
| | | Why You Shouldn't Edit |
| | | Listen Before You Upload |
| | | Chapter 11. Keeping the Podcast Consistent |
| | | Maintaining a Consistent Release Schedule |
| | | Keeping the Format Consistent |
| | | Consistent Volume Levels |
| | | Chapter 12. You're Nothing Without Your Audience |
| | | Using Forums to Interact with Listeners |
| | | Soliciting Listener Feedback |
| | | Incorporating Your Audience |
| | | Your Show Notes Are Your Podcast's Map |
| | Part III: Marketing and Promotion |
| | | Chapter 13. Using Your Site as a Marketing Tool |
| | | Your Choices |
| | | You, the Producer |
| | | Chapter 14. Using Promos to Hype Your Podcast |
| | | Why Promos Are Necessary |
| | | Chapter 15. Getting the Word Out |
| | | When to Promote |
| | | Voting Sites |
| | | Podcast Networks |
| | | Community Building |
| | | Podcasting Directories |
| | | Chapter 16. How to Find Newbie Listeners |
| | | Contacting Local Media |
| | | Press Releases |
| | | Online Message Boards and Forums |
| | | craigslist and Other Boards |
| | | Guerilla Marketing Tricks |
| | | Chapter 17. Business Planning |
| | | Balancing the Costs |
| | | Personal Podcasts |
| | | Corporate and Small Business Podcasts |
| | | Chapter 18. Generating Revenue |
| | | Tracking Stats and Getting Listener Info |
| | | Creating a Media Kit |
| | | Advertising and Sponsorship |
| | | Joining Affiliate Programs |
| | | Selling Swag |
| | | Tip Jar |
| | | Premium Feeds |
| | | Unique and Interesting Methods |
| | | Chapter 19. Podcasting as a Marketing Tool |
| | | Business in General |
| | | Movies, TV, and Radio |
| | | Churches and Nonprofits |
| | | Education |
| | | Nongovernmental Organizations |
| | | Government Agencies |
| | | Where to Go from Here |
| | Appendices |
| | | Appendix A. Microphone and Voice Tips |
| | | Get to Know Your Microphone |
| | | Situate Yourself Comfortably |
| | | Whom Are You Talking To? |
| | | Don't Be Afraid to Start Over |
| | | Watch Those Levels |
| | | If Editing, Mark Your File When You Mess Up |
| | | Join Toastmasters |
| | | Appendix B. Creative Commons Explained |
| | | Appendix C. Websites for More Information |
| | | Tutorials |
| | | Podcasting News and Reviews |
| | Index |