PT is an important and growing field because organizations recognize the value people provide (or can provide). There is increasing emphasis on human capital and maximizing the potential of people as a way to gain a competitive advantage. [2] Fundamentals of Performance Technology: A Guide to Improving People, Process, and Performance is an easy-to-read, easy-to-apply comprehensive explanation of the factors affecting workplace behavior. Using a commonsense approach and consistent structure, the book explains how to (1) diagnose workplace situations, (2) identify causes, (3) select doable, adequate interventions, (4) implement changes, and (5) evaluate results.
[2] Edvinsson and Malone, 1997; Stewart, 1997