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Back Cover
Too often there are serious missed signals between a company’s stated goals and the methods employed to try to reach them. Translating Strategy into Shareholder Value is a unique look at how the planning process relates to the achievement of shareholder value, and ways to ensure that the two directly complement each other. Using tools and a special case study to analyze past, present, and future performance, the book takes readers through a host of steps, including:
If corporations are to truly maximize their success, managers need to understand how to translate corporate strategy to the bottom line—and that means seeing the big picture. About the Author Raymond J. Trotta is a management consultant and academic. He is a cofounder of iValue, a consulting firm focused on the valuation of information technology. |
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