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Chapter 1: Marketing in a Multicultural and Changing World
Figure 1.1: Changes in life expectancy. Source United Nations Population Statistics and Forecasts, July 2003.
Figure 1.2: Motives for global reach
Chapter 2: Cultural Differences in a Marketing Context: Value Dimensions
Figure 2.1: Relative degree of universalism-particularism for a number of selected countries
Figure 2.2: The global-local dilemma
Figure 2.3: The universal-particular dilemma
Figure 2.4: Relative degree of indivualism-communitarianism for a number of selected countries
Figure 2.5: Relative degree of specific-diffuse orientation for a number of selected countries
Figure 2.6: The specific-diffuse dilemma
Figure 2.7: Relative degree to which a number of selected countries openly display emotions (affective = display, neutral = conceal)
Figure 2.8: The emotional-neutral dilemma
Figure 2.9: The global ingredients of a personal dream
Chapter 3: Cultural Differences in a Marketing Context: Further Value Dimensions
Figure 3.1: Relative orientation to achieved or ascribed status for a number of selected countries
Figure 3.2: From "catastrophe" to "gloire"
Figure 3.3: Relative degree of internal-external control for a number of selected countries
Figure 3.4: Time orientation - sequential/synchronic
Figure 3.5: Don't mess with success
Chapter 5: Branding Across Cultures
Figure 5.1: Perceptual mapping of car marques
Figure 5.2: Apple knowing is disobedience
Figure 5.3: Credit cards and meaningful lives
Figure 5.4: Starbucks - safe and exciting exploration
Figure 5.5: HSBC - the unity of diversity
Figure 5.6: Volvo - dangerous road hogs and safe children
Figure 5.7: Brand archetypes
Chapter 6: Franchising Across Cultures
Figure 6.1: Centralized commonalities versus decentralized variances
Figure 6.2: McDonald's reconciliation
Figure 6.3: The franchisee-franchisor dilemma
Figure 6.4: Exclusive brands versus broad distribution
Chapter 7: Marketing Across Ethnic Boundaries
Figure 7.1: The multi- versus mono-ethnic society dilemma
Figure 7.2: Variation of specific-diffuse and individualistic orientations amongst several US ethnic groups
Figure 7.3: Relative degree to which several US ethnic groups display or conceal emotions
Chapter 8: E-Marketing Dilemmas Across Cultures
Figure 8.1: E-adoption (see Charlesworth, 2003)
Figure 8.2: The emergence of business ecosystems
Figure 8.3: Dell - from product to solution
Figure 8.4: Customized versus global
Figure 8.5: Broad spectra versus deep relationships
Figure 8.6: The unaffordable relationship
Figure 8.7: Face-to-face versus Internet selling
Figure 8.8: High tech and high touch in financial services
Figure 8.9: Uniting inner and outer
Figure 8.10: Premier Pages - the bridge between gift and sale
Chapter 9: Dilemmas of Strategic Marketing
Figure 9.1: Top down versus bottom up
Figure 9.2: Inner-directed push versus outer-directed pull
Figure 9.3: Relative length of time horizon for a selected sample of functional disciplines
Figure 9.4: Reconciling universalism with particularism at Bang & Olufsen
Figure 9.5: Prioritizing reconciliations by cross referencing to business benefits
Chapter 10: Develop Your Capacity to Reconcile Dilemmas
Figure 10.1: The repetition versus familiarity dilemma
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Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82
Authors:
Fons Trompenaars
,
Peter Woolliams
BUY ON AMAZON
Metrics and Models in Software Quality Engineering (2nd Edition)
Pareto Diagram
Model Assumptions
The PTR Submodel
Halsteads Software Science
Getting Started with a Software Metrics Program
Documenting Software Architectures: Views and Beyond
Part I. Software Architecture Viewtypes and Styles
Notations for C&C Styles
Stakeholders of Interface Documentation
Siemens Four Views
Rationale, Background, and Design Constraints
Secure Programming Cookbook for C and C++: Recipes for Cryptography, Authentication, Input Validation & More
Installing Boost.Build
Introduction
Using vectors Efficiently
Safely Copying an Object
Ensuring That a Function Doesnt Modify an Argument
A Practitioners Guide to Software Test Design
Decision Table Testing
Pairwise Testing
State-Transition Testing
Domain Analysis Testing
Appendix B Stateless University Registration System Case Study
SQL Hacks
Date Handling
Hack 39. Apply a Progressive Tax
Hack 63. Generate Rows Without Tables
Reporting
Hack 93. Auto-Create Database Users
802.11 Wireless Networks: The Definitive Guide, Second Edition
Introduction to Wireless Networking
User Authentication with 802.1X
Physical-Layer Architecture
OFDM PLCP
ERP Physical Medium Dependent (PMD) Layer
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