Dell Computer 243
background 245
core business 245 “6
direct selling model 256 “7, 261 “2
importance of Internet 271, 273
Premier Pages 272 “5
reconciliation model 268, 271 “2
reconciliation tactics 252, 257, 261 “6
salesforce 262 “6
suppliers/ partners 268 “9, 272, 274 “5
Dell, Michael 256, 261, 268, 271
dilemma theory
accumulating /interpreting evidence 323 “4
data mining 326 “33
final questionnaire designs 324 “6
future work/extending analysis 333 “4, 333 “4759
limitations of current database 333
qualitative interview data 326
sampling 324
dilemmas 24, 186 “7
adequateness for 17
clustering 15 “18
cultural context 18
definition 308
dimensions
achievement-ascription 51, 97 “107
individualism -communitarianism 50, 62 “72
internal-external control 51, 107 “19
neutral-affective 51, 83 “94
sequential-synchronic 51, 119 “29
specific-diffuse 50, 72 “83
universalism-particularism 50, 51 “62
e-marketing 240 “76
etymology 10
expressing 305
formulating 308 “9
franchising 187 “204
globalization 19 “21
reconciling 12, 23
thinking in 12
abandoning your standpoint 13
compromise 13
ignoring the others 12 “13
reconcile 13 “14
valid/reliable 138
variety of 11
what is not 308
work/organizations 22