Index_D


D

Daewoo 126, 166
Danone 110
Darke, Peter 83
Davis, Pine, 246
Dell Computer 243
background 245
core business 245 “6
direct selling model 256 “7, 261 “2
importance of Internet 271, 273
Premier Pages 272 “5
reconciliation model 268, 271 “2
reconciliation tactics 252, 257, 261 “6
salesforce 262 “6
suppliers/ partners 268 “9, 272, 274 “5
Dell, Michael 256, 261, 268, 271
demographics 30 “3
beliefs/values 30
migrations 30, 31 “3
structural changes 30 “1
Design-Function-Deployment (DFD) 294
deviance feedback 112 “13
DiCaprio, Leonardo 101
diffuse see specific-diffuse
dilemma theory
accumulating /interpreting evidence 323 “4
data mining 326 “33
final questionnaire designs 324 “6
future work/extending analysis 333 “4, 333 “4759
limitations of current database 333
qualitative interview data 326
sampling 324
dilemmas 24, 186 “7
adequateness for 17
clustering 15 “18
cultural context 18
definition 308
dimensions
achievement-ascription 51, 97 “107
individualism -communitarianism 50, 62 “72
internal-external control 51, 107 “19
neutral-affective 51, 83 “94
sequential-synchronic 51, 119 “29
specific-diffuse 50, 72 “83
universalism-particularism 50, 51 “62
e-marketing 240 “76
etymology 10
expressing 305
formulating 308 “9
franchising 187 “204
globalization 19 “21
reconciling 12, 23
thinking in 12
abandoning your standpoint 13
compromise 13
ignoring the others 12 “13
reconcile 13 “14
valid/reliable 138
variety of 11
what is not 308
work/organizations 22
Dior 203
distribution
franchising 183 “4
Internet 236, 238
public regulation 65 “6
systems 67 “9
Diwali festival 57
DKNY (Donna Karan New York) 204
Doherty, A.-M. 194 “5
Domino's Pizza 282 “3
Dong, L. 173
Donna Karan 201, 204
Drucker, Peter 5 “6



Marketing Across Cultures
Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82

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