Personalization Cycle

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Personalization is one of the steps in creating an online virtual community. It provides a means for users to express their preferences and mold the content and appearance of the portal. Portal administrators can monitor usage patterns and identify further opportunities to enhance the user experience, thus increasing user satisfaction. This virtuous cycle can be repeated endlessly during the life of the portal (Figure 8.1).

Figure 8.1. Personalization Cycle

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The web is an ideal environment for delivering personalization because it lends itself to tracking user behavior and categorizing content based on categories and metadata. Most importantly, personalization of information is virtually free on the web. It is easy to gather user profiles both explicitly and implicitly, based on the behavior of the user. It is simple to deliver custom content. In contrast, allowing a higher degree of customization for each order in other industries, such as the automobile industry, would introduce complications in the design and manufacturing process and hence add cost to the product.

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Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers
Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers
ISBN: 0321159632
EAN: 2147483647
Year: 2004
Pages: 164

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