Designing A Data Warehouse: Supporting Customer Relationship Management
Designing A Data Warehouse: Supporting Customer Relationship Management
ISBN: 0130897124
EAN: 2147483647
EAN: 2147483647
Year: 2000
Pages: 96
Pages: 96
Authors: Chris Todman
- Starting Page
- Table of Content
- Front Matter
- List of Figures
- Preface
- FIRST GENERATION DATA WAREHOUSES
- SECOND-GENERATION DATA WAREHOUSES AND CUSTOMER RELATIONSHIP MANAGEMENT
- WHO SHOULD READ THIS BOOK
- Acknowledgments
- Chapter 1. Customer Relationship Management
- THE BUSINESS DIMENSION
- BUSINESS GOALS
- BUSINESS STRATEGY
- THE VALUE PROPOSITION
- CUSTOMER RELATIONSHIP MANAGEMENT
- SUMMARY
- Chapter 2. An Introduction to Data Warehousing
- INTRODUCTION
- WHAT IS A DATA WAREHOUSE?
- DIMENSIONAL ANALYSIS
- BUILDING A DATA WAREHOUSE
- PROBLEMS WHEN USING RELATIONAL DATABASES
- SUMMARY
- Chapter 3. Design Problems We Have to Face Up To
- DIMENSIONAL DATA MODELS
- WHAT WORKS FOR CRM
- SUMMARY
- Chapter 4. The Implications of Time in Data Warehousing
- THE ROLE OF TIME
- PROBLEMS INVOLVING TIME
- CAPTURING CHANGES
- FIRST-GENERATION SOLUTIONS FOR TIME
- VARIATIONS ON A THEME
- CONCLUSION TO THE REVIEW OF FIRST-GENERATION METHODS
- Chapter 5. The Conceptual Model
- REQUIREMENTS OF THE CONCEPTUAL MODEL
- THE IDENTIFICATION OF CHANGES TO DATA
- DOT MODELING
- DOT MODELING WORKSHOPS
- SUMMARY
- Chapter 6. The Logical Model
- LOGICAL MODELING
- THE IMPLEMENTATION OF RETROSPECTION
- THE USE OF THE TIME DIMENSION
- LOGICAL SCHEMA
- PERFORMANCE CONSIDERATIONS
- CHOOSING A SOLUTION
- FREQUENCY OF CHANGED DATA CAPTURE
- CONSTRAINTS
- EVALUATION AND SUMMARY OF THE LOGICAL MODEL
- Chapter 7. The Physical Implementation
- THE DATA WAREHOUSE ARCHITECTURE
- CRM APPLICATIONS
- BACKUP OF THE DATA
- ARCHIVAL
- EXTRACTION AND LOAD
- SUMMARY
- Chapter 8. Business Justification
- THE INCREMENTAL APPROACH
- THE SUBMISSION
- SUMMARY
- Chapter 9. Managing the Project
- INTRODUCTION
- WHAT ARE THE DELIVERABLES?
- WHAT ASSUMPTIONS AND RISKS SHOULD I INCLUDE?
- WHAT SORT OF TEAM DO I NEED?
- Summary
- Chapter 10. Software Products
- EXTRACTION, TRANSFORMATION, AND LOADING
- OLAP
- QUERY TOOLS
- DATA MINING
- CAMPAIGN MANAGEMENT
- PERSONALIZATION
- METADATA TOOLS
- SORTS
- Chapter 11. The Future
- TEMPORAL DATABASES (TEMPORAL EXTENSIONS)
- OLAP EXTENSIONS TO SQL
- ACTIVE DECISION SUPPORT
- EXTERNAL DATA
- UNSTRUCTURED DATA
- SEARCH AGENTS
- DSS AWARE APPLICATIONS
- Appendix A. Wine Club Temporal Classifications
- Appendix B. Dot Model for the Wine Club
- APPENDIX B DOT MODEL FOR THE WINE CLUB
- Appendix C. Logical Model for the Wine Club
- Appendix D. Customer Attributes
- HOUSEHOLD AND PERSONAL ATTRIBUTES
- BEHAVIORAL ATTRIBUTES
- FINANCIAL ATTRIBUTES
- EMPLOYMENT ATTRIBUTES
- INTERESTS AND HOBBY ATTRIBUTES
- References
Designing A Data Warehouse: Supporting Customer Relationship Management
ISBN: 0130897124
EAN: 2147483647
EAN: 2147483647
Year: 2000
Pages: 96
Pages: 96
Authors: Chris Todman
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