BEHAVIORAL ATTRIBUTES

only for RuBoard - do not distribute or recompile

A few favorite brands

Advertised specials many

Advertised specials rarely

Advertised specials some

Another brand if favorite sold

Bank by PC Internet

Bank by phone

Buy 35mm camera

Buy CD player

Buy CD ROM

Buy dept store sale

Buy favorite brand on sale few

Buy favorite brand on sale many

Buy favorite brand on sale some

Buy IBM PC

Buy Macintosh

Buy mail order

Buy nonfavorite brand few

Buy nonfavorite brand many

Buy nonfavorite brand most

Buy nonfavorite brand some

Buy offer in mail

Buy online services

Buy other computer

Buy other investments

Buy product result TV

Buy redeem prod coupon

Buy satellite dish

Buy sweepstakes

Buy swimming pool

Buy TV offer

Buy used car 2001

Buy used card 2002

Buy VCR

Coupon use frequency

Coupon use number

Customer card

Customer card more than 2

Customer card 1 only

Dislike bank

Dislike far away branches

Dislike high service charges

Dislike inconvenient banking hrs

Dislike long lines

Dislike noncomp interest rates

Dislike slow responses

Dislike unhelpful tellers

Do not plan to buy vehicle

Find coupons in direct mail

Find coupons in newspaper

Find coupons in store

Find coupons in store flyers

Find coupons other ways

Grocery spending week

Intent buy house

Intent change jobs

Intent get married

Intent have baby

Intent move

Intent remodel home

Intent retire

Involved in investors group

Involved in nothing

Lease vehicle in 2001

Lease vehicle in 2002

Lowest price brand

Lowest price brand few

Lowest price brand many

Lowest price brand most

Lowest price brand some

Mail order books magazines 1 to 2

Mail order books magazines 3

Mail order books magazines none

Mail order clothing

Mail order clothing 1 to 2

Mail order clothing 3

Mail order gifts 1 to 2

Mail order gifts 3

Mail order gifts none

Mail order other than 0

Mail order other 1 to 2

Mail order other 3

Mail order purchase

Mail purchase

Main bank

May buy large family car

May buy luxury car

May buy medium family car

May buy other vehicle

May buy pickup truck

May buy small family car

May buy sporty car

May buy van station wagon

Multibuyer

Never used coupons

New vehicle in 2001

New vehicle in 2002

New vehicle planned

No coupons redeemed last month

Not prefer bank via new technology

Not use household cleaners

One favorite brand

One favorite brand few

One favorite brand many

One favorite brand most

One favorite brand some

Own 35mm camera

Own boat

Own CD player

Own CD-ROM

Own cellular phone

Own exercise equipment

Own fax machine

Own home security system

Own Internet access

Own jet ski

Own large family car

Own luxury car

Own Macintosh

Own medium family car

Own motorcycle

Own online services

Own other computer

Own other investment

Own other vehicle

Own PC

Own pickup truck

Own pool table

Own recreational vehicle

Own satellite dish

Own small family car

Own snowmobile

Own sporty car

Own stocks

Own swimming pool

Own vacation home cottage

Own van or station wagon

Own VCR

Plan change car in 6 month less

Plan change car in 7 to 12 months

Plan change car in 1 to 2 years

Plan change car in over 2 years

Plan to buy boat

Plan to buy CD player

Plan to buy CD-ROM

Plan to buy cellular phone

Plan to buy exercise equip

Plan to buy fax machine

Plan to buy home security

Plan to buy Internet access

Plan to buy jet ski

Plan to buy Macintosh

Plan to buy motorcycle

Plan to buy PC

Plan to buy pool table

Plan to buy recreational vehicle

Plan to buy snowmobile

Plan to buy stocks

Plan to buy swimming pool

Plan to buy vacation home cottage

Plan to buy VCR

Prefer bank via new tech

Purchased books mail

Purchased clothing mail

Purchased gift mail

Purchased mag mail

Purchased other mail

Shopping list always

Shopping list many

Shopping list rare

Shopping list sometimes

Store brand good value few

Store brand good value many

Store brand good value most

Store brand good value some

Travel frequency

12 plus coupons redeem last month

Vehicle owned

Visit another branch

Visit nearby branch

Wait for favorite brand sale

Want compact car

Want large vehicle

Want luxury car

Want mid- sized car

Want other vehicle

Want pickup truck

Want sport coupe

Want sport utility

Want station wagon

Want van

Watch baseball

Watch basketball

Watch bicycling

Watch fishing

Watch golf

Watch hockey

Watch hunting

Watch motor boating

Watch motorcycling

Watch other sports

Watch sailing

Watch snow skiing

Watch soccer

Watch tennis

We use coupons weekly

Week grocery less $50

Week grocery $50 to $74

Week grocery $75 to $100

Week grocery $100

Would not switch brand for coupon

Would switch brand for coupon

Would switch store if sale

Would not switch store if sale

only for RuBoard - do not distribute or recompile