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Designing a Data Warehouse: Supporting Customer Relationship Management
Today s next -generation data warehouses are being built with a clear goal; to maximize the power of Customer Relationship Management. To make CRM_focused data warehousing work, you need new techniques, and new methodologies.
In Designing A Data Warehouse , Dr. Chris Todman - one of the world s leading data warehousing consultants - delivers the first start-to-finish methodolgy for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more:
A new look at data warehouse conceptual models, logical models, and physical implementation;
Project management: deliverables, assumptions, risks, and team-building - including a full breakdown of work;
DW futures : temporal databases, OLAP SQL extensions, active decision support, integrating external and unstructured data, search agents , and more.
only for RuBoard - do not distribute or recompile |