Chapter 14: Simple Rules and Simple Solutions: The Dominant Logic of High and Low Performers in Turbulent Environments

Krzysztof Ob‚ ³j

Abstract

This chapter considers the impact of a dominant logic on a firm s performance with regard to the development of a set of Polish companies during the 1990s. One of the main findings is that high performers have simple rules that enable them to create and seize opportunities. Low performers follow more complex strategies and develop their dominant logic at a very early stage of the market s and the company s life cycle. Whereas leading firms manage to benefit from learning opportunities in difficult situations, peripheral firms display a rather passive attitude towards the challenges of the dynamic Polish business environment.