Part II: The Beiersdorf Case: Radical Change from a Production-Oriented Conglomerate to a Market-Driven Consumer Goods Company

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Chapter 7: Case Study: Beiersdorf-Lechia SA, Poznan


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Change Management in Transition Economies. Integrating Corporate Strategy, Structure and Culture
Change Management in Transition Economies: Integrating Corporate Strategy, Structure and Culture
ISBN: 1403901635
EAN: 2147483647
Year: 2003
Pages: 121
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