Index_M

M

Macro Cash and Carry 196 “8

Management Focus Ltd 262, 269

market entry strategies 165 “70, 273, 153 “73, 179 “81, 196, 273

acquisition strategies 92 “4, 97 “101, 179 “80, 186 “7, 240, 244, 281 “2, 285, 296, 297, 300

entry motives 164 “5, 178 “9

franchising strategies 156, 168, 192 “5

joint ventures 98, 156, 166, 168, 170, 179 “80

licensing strategies 92, 156, 168, 169

market entry barriers 300

see also foreign direct investment, internationalization, strategy, exports

marketing 62, 104 “19, 176 “87, 266

communication policies 113 “15

marketing mix 104 “15, 182

multi- tier product strategy 182

product policies 63, 97, 106, 266

sales and distribution 61, 106 “7, 111 “13

sponsoring 115

see also brands, strategy

markets

market failure 299

market potential 87

Poland as a procurement market 35 “6

Poland as a sales market 156

Matra Cukor 66

Metro AG 32, 181

multi- centre -perspective 278

see also headquarter “subsidiary relations