Overlap between concept development and design

Theme selection: Single, broadly feasible product theme selected with allowance for mix and match. All business and functional program objectives affirmed and updated. This is the speed-to-market point in the process.

Deliverables/Requirements

1. Brand vision/marketing plane

   1. Customer requirements complete

   2. Service requirements identified

   3. Public relations plan initiated—as needed

2. Program definition

   1. Functional objectives and performance standards complete

   2. Product and process technology selection complete

3. Program planning and resource management

   1. Component product assurance teams complete

   2. Resource requirement assessment complete

4. Design and development

   1. Design for service efficiency studies complete

   2. All parts disclosed

   3. Packaging themes updated

   4. System and component designs and technical descriptions updated

   5. Theme feasibility complete

   6. Preliminary process failure modes and effects analysis and key characteristics

5. Production preparation

   1. Preliminary process capability estimates

6. Sourcing and logistics

   1. Source packages approved

   2. Supplier selection complete

   3. Supplier initial risk evaluations complete

   4. Initial material handling plan

7. Build and test

8. Program and process assessment

   1. Program assessment (function, product cost, program cost, timing and process conformance)

   2. Lessons learned, documented and shared