Table of Contents

•	Table of Contents
•	Index
•	Reviews
•	Reader Reviews
•	Errata
•	Academic
•	Paying Attention (or Not) to the Flickr Daily Zeitgeist

Mind Hacks
By Tom Stafford, Matt Webb
Publisher	: O'Reilly
Pub Date	: November 2004
ISBN	: 0-596-00779-5
Pages	: 394

		Copyright
		Dedication
		Preface
			Why Mind Hacks?
			How to Use This Book
			How This Book Is Organized
			Conventions Used in This Book
			Using Material from This Book
			How to Contact Us
			Got a Hack?
		Chapter 1.  Inside the Brain
			Section 1.1.  Hacks 1-12
			Hack 1.  Find Out How the Brain Works Without Looking Inside
			Hack 2.  Electroencephalogram: Getting the Big Picture with EEGs
			Hack 3.  Positron Emission Tomography: Measuring Activity Indirectly with PET
			Hack 4.  Functional Magnetic Resonance Imaging: The State of the Art
			Hack 5.  Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain
			Hack 6.  Neuropsychology, the 10% Myth, and Why You Use All of Your Brain
			Hack 7.  Get Acquainted with the Central Nervous System
			Hack 8.  Tour the Cortex and the Four Lobes
			Hack 9.  The Neuron
			Hack 10.  Detect the Effect of Cognitive Function on Cerebral Blood Flow
			Hack 11.  Why People Don't Work Like Elevator Buttons
			Hack 12.  Build Your Own Sensory Homunculus
		Chapter 2.  Seeing
			Section 2.1.  Hacks 13-33
			Hack 13.  Understand Visual Processing
			Hack 14.  See the Limits of Your Vision
			Hack 15.  To See, Act
			Hack 16.  Map Your Blind Spot
			Hack 17.  Glimpse the Gaps in Your Vision
			Hack 18.  When Time Stands Still
			Hack 19.  Release Eye Fixations for Faster Reactions
			Hack 20.  Fool Yourself into Seeing 3D
			Hack 21.  Objects Move, Lighting Shouldn't
			Hack 22.  Depth Matters
			Hack 23.  See How Brightness Differs from Luminance: The Checker Shadow Illusion
			Hack 24.  Create Illusionary Depth with Sunglasses
			Hack 25.  See Movement When All Is Still
			Hack 26.  Get Adjusted
			Hack 27.  Show Motion Without Anything Moving
			Hack 28.  Motion Extrapolation: The "Flash-Lag Effect"
			Hack 29.  Turn Gliding Blocks into Stepping Feet
			Hack 30.  Understand the Rotating Snakes Illusion
			Hack 31.  Minimize Imaginary Distances
			Hack 32.  Explore Your Defense Hardware
			Hack 33.  Neural Noise Isnt a Bug; Its a Feature
		Chapter 3.  Attention
			Section 3.1.  Hacks 34-43
			Hack 34.  Detail and the Limits of Attention
			Hack 35.  Count Faster with Subitizing
			Hack 36.  Feel the Presence and Loss of Attention
			Hack 37.  Grab Attention
			Hack 38.  Don't Look Back!
			Hack 39.  Avoid Holes in Attention
			Hack 40.  Blind to Change
			Hack 41.  Make Things Invisible Simply by Concentrating (on Something Else)
			Hack 42.  The Brain Punishes Features that Cry Wolf
			Hack 43.  Improve Visual Attention Through Video Games
		Chapter 4.  Hearing and Language
			Section 4.1.  Hacks 44-52
			Hack 44.  Detect Timing with Your Ears
			Hack 45.  Detect Sound Direction
			Hack 46.  Discover Pitch
			Hack 47.  Keep Your Balance
			Hack 48.  Detect Sounds on the Margins of Certainty
			Hack 49.  Speech Is Broadband Input to Your Head
			Hack 50.  Give Big-Sounding Words to Big Concepts
			Hack 51.  Stop Memory-Buffer Overrun While Reading
			Hack 52.  Robust Processing Using Parallelism
		Chapter 5.  Integrating
			Section 5.1.  Hacks 53-61
			Hack 53.  Put Timing Information into Sound and Location Information into Light
			Hack 54.  Don't Divide Attention Across Locations
			Hack 55.  Confuse Color Identification with Mixed Signals
			Hack 56.  Don't Go There
			Hack 57.  Combine Modalities to Increase Intensity
			Hack 58.  Watch Yourself to Feel More
			Hack 59.  Hear with Your Eyes: The McGurk Effect
			Hack 60.  Pay Attention to Thrown Voices
			Hack 61.  Talk to Yourself
		Chapter 6.  Moving
			Section 6.1.  Hacks 62-69
			Hack 62.  The Broken Escalator Phenomenon: When Autopilot Takes Over
			Hack 63.  Keep Hold of Yourself
			Hack 64.  Mold Your Body Schema
			Hack 65.  Why Can't You Tickle Yourself?
			Hack 66.  Trick Half Your Mind
			Hack 67.  Objects Ask to Be Used
			Hack 68.  Test Your Handedness
			Hack 69.  Use Your Right Brainand Your Left, Too
		Chapter 7.  Reasoning
			Section 7.1.  Hacks 70-74
			Hack 70.  Use Numbers Carefully
			Hack 71.  Think About Frequencies Rather than Probabilities
			Hack 72.  Detect Cheaters
			Hack 73.  Fool Others into Feeling Better
			Hack 74.  Maintain the Status Quo
		Chapter 8.  Togetherness
			Section 8.1.  Hacks 75-80
			Hack 75.  Grasp the Gestalt
			Hack 76.  To Be Noticed, Synchronize in Time
			Hack 77.  See a Person in Moving Lights
			Hack 78.  Make Things Come Alive
			Hack 79.  Make Events Understandable as Cause and Effect
			Hack 80.  Act Without Knowing It
		Chapter 9.  Remembering
			Section 9.1.  Hacks 81-92
			Hack 81.  Bring Stuff to the Front of Your Mind
			Hack 82.  Subliminal Messages Are Weak and Simple
			Hack 83.  Fake Familiarity
			Hack 84.  Keep Your Sources Straight (if You Can)
			Hack 85.  Create False Memories
			Hack 86.  Change Context to Build Robust Memories
			Hack 87.  Boost Memory Using Context
			Hack 88.  Think Yourself Strong
			Hack 89.  Navigate Your Way Through Memory
			Hack 90.  Have an Out-of-Body Experience
			Hack 91.  Enter the Twilight Zone: The Hypnagogic State
			Hack 92.  Make the Caffeine Habit Taste Good
		Chapter 10.  Other People
			Section 10.1.  Hacks 93-100
			Hack 93.  Understand What Makes Faces Special
			Hack 94.  Signal Emotion
			Hack 95.  Make Yourself Happy
			Hack 96.  Reminisce Hot and Cold
			Hack 97.  Look Where I'm Looking
			Hack 98.  Monkey See, Monkey Do
			Hack 99.  Spread a Bad Mood Around
			Hack 100.  You Are What You Think
		Colophon
		Index