CTO - Marketing and Media Role


Media attention to company products and capabilities plays an important role in the success of those products. Constructing the information and images released to the public is primarily the responsibility of the marketing and sales departments. However, technical expertise is required to accurately translate some product details into terms that can be marketed. CTOs must translate technical details into real customer advantages that are superior to those of competing products. Internet start-ups must also create convincing presentations and demonstrations for venture capitalists (VCs).

The VCs provide the initial revenue stream necessary to turn an idea into a viable product. In the early stages of a company, the VCs are the customers and the marketing story is focused on them rather than the actual consumers.




The CTO Handbook. The Indispensable Technology Leadership Resource for Chief Technology Officers
The CTO Handbook/Job Manual: A Wealth of Reference Material and Thought Leadership on What Every Manager Needs to Know to Lead Their Technology Team
ISBN: 1587623676
EAN: 2147483647
Year: 2003
Pages: 213

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