Values Based Organizations

Earlier, we have touched upon the unique communities that are set up based on the concept of value-based organizations. A community of value based participants could be comprised of various stakeholder groups, direct and indirect. It could be considered as the target audience. Stakeholders are, of course, internal and external. A balance has to be maintained between the need to have early alignment among internal stakeholders (employee and management groups) and an early involvement of external stakeholders who often supply essential input. Customers are an especially important source of early input. Many wrong assumptions and much expense can be avoided with early customer input. An effective way of organizing stakeholder groups for community dialogue is by the process in which they are involved. Other stakeholder groups can usefully be defined by the process in which they participate. After all, they are the customers of the process and provide invaluable input. Investors and analysts are an interesting and vital target audience in the integrity economy. They must also be educated and encouraged to go behind the stage curtain and get a feel for the "heart" of the organization. (50) CTO becomes an important element in the value based economy, and the involvement with stakeholders, customers, investors, employees, and analysts.