Chapter 11. The Retailer

Our next eBay business model isn't for everyone. In fact, not everyone can qualify. That's because this type of business is a traditional retailer, more or less, selling authorized products on the eBay site.

This type of online retailer buys merchandise direct from the manufacturer or authorized wholesaler, just as a traditional bricks-and-mortar retailer does. In fact, many of these eBay sellers are traditional bricks-and-mortar retailers, who supplement their real-world sales with eBay sales. In any case, this type of business requires the establishment of an official selling relationship with the supplier, which then enables you to sell that supplier's products online.