Absolute Beginners Guide to Launching an eBay Business

ISBN: 0789730588
EAN: 2147483647

Year: 2002
Pages: 167

Authors: Michael Miller

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Absolute Beginner s Guide to Launching an eBay Business
Table of Contents
Copyright
About the Author
Acknowledgments
We Want to Hear from You
Introduction
How This Book Is Organized
Conventions Used in This Book
Web Page Addresses
Special Elements
Let Me Know What You Think
Part I: Learning the Ropes
Chapter 1. Reviewing eBay Basics
How an eBay Auction Works
Other Types of Auctions
Navigating the eBay Site
How People Make Money on eBay
Chapter 2. Using eBay s Advanced Features
The Ins and Outs of User Feedback
Using My eBay to Track Your eBay Activity
Showing Off Your Business with About Me
Part II: Setting Up an eBay Business
Chapter 3. Step One: Create a Business Plan
Thinking It Through-Before You Start
Why You Need a Business Plan
How to Create a Business Plan
The Components of a Winning Business Plan
Writing the Plan
Chapter 4. Step Two: Evaluate Your Funding Needs
How Much Money Do You Need-and Why?
Where to Find Funding
Which Is the Right Option for You?
Chapter 5. Step Three: Deal with Business and Legal Issues
Choosing a Type of Business
Filing and Registering
Dealing with Taxes
Setting Up Your Bank Accounts
Obtaining Insurance
Working Through the Checklist
Hiring Professional Help
Chapter 6. Step Four: Set Up a Record-keeping System
Why You Need to Keep Good Records
Components of a Bare-Bones Record-keeping System
Setting Up an Accounting System
Chapter 7. Step Five: Set Up Your Back Office
Setting Up Your Home Office
Setting Up Your Packing Center
Managing Your Physical Inventory
Chapter 8. Step Six: Find and Manage Your Inventory
Where to Find Merchandise to Resell
Managing Your Inventory Levels
Chapter 9. Step Seven: Research Other eBay Auctions-and Set a Pricing Strategy
Why Researching Pricing Is Important
How to Research Other eBay Auctions
Working with Grading, Authentication, and Appraisal
Setting a Pricing Strategy
Using Reserve Pricing
Using Buy It Now
Chapter 10. Step Eight: Establish Your eBay Presence
Creating an eBay Seller s Account
Arranging to Pay Your Fees
Building Your Reputation-with Positive Feedback
Part III: Managing Your Day-to-Day Business
Chapter 11. Creating Item Listings
Before You List
Understanding eBay s Fees
Creating a Basic Auction Listing
Listing in Bulk
Chapter 12. Managing Your Auctions
Managing Your Auctions Manually
Using Auction Management Tools
Chapter 13. Managing Customer Payments
Evaluating Different Payment Options
Accepting Credit Card Payments
Chapter 14. Managing Packing and Shipping
Choosing a Shipping Method
Calculating Shipping and Handling Fees
Packing Your Items
Streamlining the Packing and Shipping Process
Shipping Larger Items
Shipping Internationally
Chapter 15. Dealing with Customers
Answering Bidder Questions
Managing End-of-Auction Correspondence
Mining Your Customer Lists
Handling Buyer Complaints
Chapter 16. Dealing with Problems
Contacting eBay for Help
Relisting Unsold Items
Checking Up on Questionable Bidders
Dealing with Deadbeat Bidders
Coping with Complaints About You
Your Best Resource-Other eBay Sellers
Part IV: Moving from Seller to PowerSeller
Chapter 17. Becoming an eBay PowerSeller
What Is a PowerSeller?
Do You Qualify?
PowerSeller Benefits
How to Become a PowerSeller
Ten Tips for Achieving PowerSeller Status
Chapter 18. Making Your Auctions More Effective
Determining the Best Days and Times to List
Selecting the Right Auction Length
Picking the Right Category
Choosing Listing Enhancements
Writing a Powerful Item Listing
Creating Better-Looking Item Listings
Using HTML in Your Listings
Chapter 19. Working with Photographs
Pictures Work-Here s Why
Taking Effective Photos
Scanning Instead of Shooting
Editing Your Photos-Digitally
Adding Photos to Your Item Listings
Chapter 20. Using Professional Auction Tools
Should You Be Using Auction Tools?
Evaluating Third-Party Auction Services
Another Option: Software Tools
Chapter 21. Opening an eBay Store
What Is an eBay Store?
Benefits of Opening Your Own eBay Store
Do You Qualify?
The Costs of Running an eBay Store
How to Set Up an eBay Store
Listing Merchandise for Sale
Cross-Selling Merchandise
Chapter 22. Setting Up Your Own Web Site for Online Sales
Utilizing a Prepackaged Storefront
Building Your Own Site from Scratch
Promoting Your Site
Chapter 23. Integrating eBay Auctions into an Existing Business
Creating a Dual-Channel Sales Strategy
Creating a Dual-Channel Pricing Strategy
How Other Merchants Are Using eBay to Increase Their Sales
Cross-Promoting Both Channels
Chapter 24. Promoting Your eBay Auctions
Cross-Promoting All Your Auctions
Linking from Other Sites to Your eBay Auctions
Advertising Your Auctions
Index
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