Chapter 9. Step Seven: Research Other eBay Auctions ”and Set a Pricing Strategy
In this chapter
Why price research is important
How to research item pricing
Working with grading, authentication, and appraisal
Creating a pricing strategy
Using reserve pricing and Buy It Now
The next step in preparing to launch your eBay business is to do a little research. In particular, you need to research the products you intend to sell ”to find out how well those products are likely to sell for you, and to figure out at what price you should sell them. This research, then, will help you determine the pricing strategy for your eBay auctions.
By the way, this type of research is also useful in determining which types of items to sell on eBay. Pick a product category and research the auction close rate and average selling price; avoid those categories that don't meet your criteria, and target those categories that do.
