Table of Contents

     
   
  Table of Contents
  Index
                             
Absolute Beginner's Guide to Launching an eBay Business
By Michael  Miller
 
Publisher : Que
Pub Date : November 24, 2003
ISBN : 0-7897-3058-8
Pages : 360
   
Copyright
      About the Author
      Acknowledgments
      We Want to Hear from You!
      Introduction
      How This Book Is Organized
      Conventions Used in This Book
        Web Page Addresses
        Special Elements
      Let Me Know What You Think
      Part I:   Learning the Ropes
          Chapter 1.   Reviewing eBay Basics
        How an eBay Auction Works
        Other Types of Auctions
        Navigating the eBay Site
        How People Make Money on eBay
          Chapter 2.   Using eBay's Advanced Features
        The Ins and Outs of User Feedback
        Using My eBay to Track Your eBay Activity
        Showing Off Your Business with About Me
      Part II:   Setting Up an eBay Business
          Chapter 3.   Step One: Create a Business Plan
        Thinking It Through ”Before You Start
        Why You Need a Business Plan
        How to Create a Business Plan
        The Components of a Winning Business Plan
        Writing the Plan
          Chapter 4.   Step Two: Evaluate Your Funding Needs
        How Much Money Do You Need ”and Why?
        Where to Find Funding
        Which Is the Right Option for You?
          Chapter 5.   Step Three: Deal with Business and Legal Issues
        Choosing a Type of Business
        Filing and Registering
        Dealing with Taxes
        Setting Up Your Bank Accounts
        Obtaining Insurance
        Working Through the Checklist
        Hiring Professional Help
          Chapter 6.   Step Four: Set Up a Record-keeping System
        Why You Need to Keep Good Records
        Components of a Bare-Bones Record-keeping System
        Setting Up an Accounting System
          Chapter 7.   Step Five: Set Up Your Back Office
        Setting Up Your Home Office
        Setting Up Your Packing Center
        Managing Your Physical Inventory
          Chapter 8.   Step Six: Find and Manage Your Inventory
        Where to Find Merchandise to Resell
        Managing Your Inventory Levels
          Chapter 9.   Step Seven: Research Other eBay Auctions ”and Set a Pricing Strategy
        Why Researching Pricing Is Important
        How to Research Other eBay Auctions
        Working with Grading, Authentication, and Appraisal
        Setting a Pricing Strategy
        Using Reserve Pricing
        Using Buy It Now
          Chapter 10.   Step Eight: Establish Your eBay Presence
        Creating an eBay Seller's Account
        Arranging to Pay Your Fees
        Building Your Reputation ”with Positive Feedback
      Part III:   Managing Your Day-to-Day Business
          Chapter 11.   Creating Item Listings
        Before You List
        Understanding eBay's Fees
        Creating a Basic Auction Listing
        Listing in Bulk
          Chapter 12.   Managing Your Auctions
        Managing Your Auctions Manually
        Using Auction Management Tools
          Chapter 13.   Managing Customer Payments
        Evaluating Different Payment Options
        Accepting Credit Card Payments
          Chapter 14.   Managing Packing and Shipping
        Choosing a Shipping Method
        Calculating Shipping and Handling Fees
        Packing Your Items
        Streamlining the Packing and Shipping Process
        Shipping Larger Items
        Shipping Internationally
          Chapter 15.   Dealing with Customers
        Answering Bidder Questions
        Managing End-of-Auction Correspondence
        Mining Your Customer Lists
        Handling Buyer Complaints
          Chapter 16.   Dealing with Problems
        Contacting eBay for Help
        Relisting Unsold Items
        Checking Up on Questionable Bidders
        Dealing with Deadbeat Bidders
        Coping with Complaints About You
        Your Best Resource ”Other eBay Sellers
      Part IV:   Moving from Seller to PowerSeller
          Chapter 17.   Becoming an eBay PowerSeller
        What Is a PowerSeller?
        Do You Qualify?
        PowerSeller Benefits
        How to Become a PowerSeller
        Ten Tips for Achieving PowerSeller Status
          Chapter 18.   Making Your Auctions More Effective
        Determining the Best Days and Times to List
        Selecting the Right Auction Length
        Picking the Right Category
        Choosing Listing Enhancements
        Writing a Powerful Item Listing
        Creating Better-Looking Item Listings
        Using HTML in Your Listings
          Chapter 19.   Working with Photographs
        Pictures Work ”Here's Why
        Taking Effective Photos
        Scanning Instead of Shooting
        Editing Your Photos ”Digitally
        Adding Photos to Your Item Listings
          Chapter 20.   Using Professional Auction Tools
        Should You Be Using Auction Tools?
        Evaluating Third-Party Auction Services
        Another Option: Software Tools
          Chapter 21.   Opening an eBay Store
        What Is an eBay Store?
        Benefits of Opening Your Own eBay Store
        Do You Qualify?
        The Costs of Running an eBay Store
        How to Set Up an eBay Store
        Listing Merchandise for Sale
        Cross-Selling Merchandise
          Chapter 22.   Setting Up Your Own Web Site for Online Sales
        Utilizing a Prepackaged Storefront
        Building Your Own Site from Scratch
        Promoting Your Site
          Chapter 23.   Integrating eBay Auctions into an Existing Business
        Creating a Dual-Channel Sales Strategy
        Creating a Dual-Channel Pricing Strategy
        How Other Merchants Are Using eBay to Increase Their Sales
        Cross-Promoting Both Channels
          Chapter 24.   Promoting Your eBay Auctions
        Cross-Promoting All Your Auctions
        Linking from Other Sites to Your eBay Auctions
        Advertising Your Auctions
      Index


Absolute Beginner's Guide to Launching an eBay Business
Absolute Beginners Guide to Launching an eBay Business
ISBN: 0789730588
EAN: 2147483647
Year: 2002
Pages: 167

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