Table of Contents

     

	Table of Contents
	Index

                             

Absolute Beginner's Guide to Launching an eBay Business
By Michael  Miller
Publisher	: Que
Pub Date	: November 24, 2003
ISBN	: 0-7897-3058-8
Pages	: 360
	Copyright
		About the Author
		Acknowledgments
		We Want to Hear from You!
		Introduction
		How This Book Is Organized
		Conventions Used in This Book
			Web Page Addresses
			Special Elements
		Let Me Know What You Think
		Part I:   Learning the Ropes
			Chapter 1.   Reviewing eBay Basics
				How an eBay Auction Works
				Other Types of Auctions
				Navigating the eBay Site
				How People Make Money on eBay
			Chapter 2.   Using eBay's Advanced Features
				The Ins and Outs of User Feedback
				Using My eBay to Track Your eBay Activity
				Showing Off Your Business with About Me
		Part II:   Setting Up an eBay Business
			Chapter 3.   Step One: Create a Business Plan
				Thinking It Through ”Before You Start
				Why You Need a Business Plan
				How to Create a Business Plan
				The Components of a Winning Business Plan
				Writing the Plan
			Chapter 4.   Step Two: Evaluate Your Funding Needs
				How Much Money Do You Need ”and Why?
				Where to Find Funding
				Which Is the Right Option for You?
			Chapter 5.   Step Three: Deal with Business and Legal Issues
				Choosing a Type of Business
				Filing and Registering
				Dealing with Taxes
				Setting Up Your Bank Accounts
				Obtaining Insurance
				Working Through the Checklist
				Hiring Professional Help
			Chapter 6.   Step Four: Set Up a Record-keeping System
				Why You Need to Keep Good Records
				Components of a Bare-Bones Record-keeping System
				Setting Up an Accounting System
			Chapter 7.   Step Five: Set Up Your Back Office
				Setting Up Your Home Office
				Setting Up Your Packing Center
				Managing Your Physical Inventory
			Chapter 8.   Step Six: Find and Manage Your Inventory
				Where to Find Merchandise to Resell
				Managing Your Inventory Levels
			Chapter 9.   Step Seven: Research Other eBay Auctions ”and Set a Pricing Strategy
				Why Researching Pricing Is Important
				How to Research Other eBay Auctions
				Working with Grading, Authentication, and Appraisal
				Setting a Pricing Strategy
				Using Reserve Pricing
				Using Buy It Now
			Chapter 10.   Step Eight: Establish Your eBay Presence
				Creating an eBay Seller's Account
				Arranging to Pay Your Fees
				Building Your Reputation ”with Positive Feedback
		Part III:   Managing Your Day-to-Day Business
			Chapter 11.   Creating Item Listings
				Before You List
				Understanding eBay's Fees
				Creating a Basic Auction Listing
				Listing in Bulk
			Chapter 12.   Managing Your Auctions
				Managing Your Auctions Manually
				Using Auction Management Tools
			Chapter 13.   Managing Customer Payments
				Evaluating Different Payment Options
				Accepting Credit Card Payments
			Chapter 14.   Managing Packing and Shipping
				Choosing a Shipping Method
				Calculating Shipping and Handling Fees
				Packing Your Items
				Streamlining the Packing and Shipping Process
				Shipping Larger Items
				Shipping Internationally
			Chapter 15.   Dealing with Customers
				Answering Bidder Questions
				Managing End-of-Auction Correspondence
				Mining Your Customer Lists
				Handling Buyer Complaints
			Chapter 16.   Dealing with Problems
				Contacting eBay for Help
				Relisting Unsold Items
				Checking Up on Questionable Bidders
				Dealing with Deadbeat Bidders
				Coping with Complaints About You
				Your Best Resource ”Other eBay Sellers
		Part IV:   Moving from Seller to PowerSeller
			Chapter 17.   Becoming an eBay PowerSeller
				What Is a PowerSeller?
				Do You Qualify?
				PowerSeller Benefits
				How to Become a PowerSeller
				Ten Tips for Achieving PowerSeller Status
			Chapter 18.   Making Your Auctions More Effective
				Determining the Best Days and Times to List
				Selecting the Right Auction Length
				Picking the Right Category
				Choosing Listing Enhancements
				Writing a Powerful Item Listing
				Creating Better-Looking Item Listings
				Using HTML in Your Listings
			Chapter 19.   Working with Photographs
				Pictures Work ”Here's Why
				Taking Effective Photos
				Scanning Instead of Shooting
				Editing Your Photos ”Digitally
				Adding Photos to Your Item Listings
			Chapter 20.   Using Professional Auction Tools
				Should You Be Using Auction Tools?
				Evaluating Third-Party Auction Services
				Another Option: Software Tools
			Chapter 21.   Opening an eBay Store
				What Is an eBay Store?
				Benefits of Opening Your Own eBay Store
				Do You Qualify?
				The Costs of Running an eBay Store
				How to Set Up an eBay Store
				Listing Merchandise for Sale
				Cross-Selling Merchandise
			Chapter 22.   Setting Up Your Own Web Site for Online Sales
				Utilizing a Prepackaged Storefront
				Building Your Own Site from Scratch
				Promoting Your Site
			Chapter 23.   Integrating eBay Auctions into an Existing Business
				Creating a Dual-Channel Sales Strategy
				Creating a Dual-Channel Pricing Strategy
				How Other Merchants Are Using eBay to Increase Their Sales
				Cross-Promoting Both Channels
			Chapter 24.   Promoting Your eBay Auctions
				Cross-Promoting All Your Auctions
				Linking from Other Sites to Your eBay Auctions
				Advertising Your Auctions
		Index