| The most obvious place to promote your eBay auctions is on eBay itself. Once you have a potential customer interested in one thing you're selling, why not show them what else you have for sale? You'd be surprised how many customers can turn into purchasers of multiple items ”and those extra sales are especially profitable. Linking to Your Other Auctions eBay helps you cross-sell in this fashion by including a View Seller's Other Auctions link at the top of all item listing pages, as shown in Figure 24.1. This links to a page, like the one in Figure 24.2, that lists all your current auctions. Figure 24.1. Every item listing page includes a link to your other eBay auctions.  Figure 24.2. Your Items for Sale page, which lists all the items you currently have for sale on eBay.  Unfortunately, this link tends to get overlooked by many buyers , so you might want to emphasize your other auctions by including another, more prominent link to this page in your item listings. You can create this link by adding the following line of HTML code to your item description: <a href="http://cgi6.ebay.com/ws/ebayISAPI.dll?ViewListedItemsLinkButtons&userid= userid "> text < /a> Naturally, you should replace userid with your own eBay user ID, and text with the text you want for the link. Linking to Your About Me Page You can also create a separate link to your About Me page in your item description. You learned about About Me back in Chapter 2, "Using eBay's Advanced Features"; this page includes a list of all your current eBay auctions. You create a link to your About Me page by adding the following HTML code to your item description: <a href="http://members.ebay.com/aboutme/ userid /"> text </a> Again, replace userid with your own eBay user ID, and text with the text you want for the link. | 