Selecting the Right Auction Length

     

eBay lets you choose from four different lengths for your auctions: 3, 5, 7, and 10 days. The first three options come at the standard listing price; 10-day auctions cost you an additional 10 cents .

The default ”and most common ”length is 7 days. Choose anything shorter, and you miss any potential buyers who only check in one day a week. Choose the longer option, and it's probably overkill. (Plus you have to wait an extra three days to collect your money.)

Know, however, that some sellers like a 10-day auction that starts on a Friday or Saturday, so that they get two weekends in their bidding schedule. Others prefer a shorter auction (as long as it runs over a weekend ), recognizing that most bidding happens during the last few hours, anyway.

If you really need your money quickly, go with a 3- or 5-day auction, but try to time the listing so that you get in a bidding weekend. Also know that some buyers expect and plan on 7-day auctions, so you might not get as much last-minute sniping if you opt for the shorter length.

"Mike Sez"

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I recommend you go for the standard 7-day auction, which is what I use for all my items. It's what users expect, and it allows for bidding on each day of the week ”without taking too long to get the process over with.




Absolute Beginner's Guide to Launching an eBay Business
Absolute Beginners Guide to Launching an eBay Business
ISBN: 0789730588
EAN: 2147483647
Year: 2002
Pages: 167

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