User Interface Support for Recommendations

Commerce Server offers a wide variety of user interfaces that support the various marketing methods described above. The following table shows the various Commerce Server resources and Business Desk modules that can be used to configure and manage each of these methods:

Marketing Method	Commerce Server Resource(s)	Business Desk Module(s)
Cross sells and Up sells	Product Catalog	All modules in the Catalogs category (see below)
Promotions and Advertising	Campaigns Profiles	All modules in the Campaigns and Users categories (see below)
Direct Mail	Commerce Server Direct Mailer Profiles	Reports List Manager All modules in the Campaigns and Users categories (see below)
Predictions	Predictor Profiles	Segment Viewer Affinity Lists All modules in the Users category (see below)

In the Business Desk, the categories for Catalogs, Campaigns, and Users include the following modules:

Category	Modules
Catalogs	Catalog Definition Designer Catalog Editor Catalog Sets
Campaigns	Campaign Manager List Manager Campaign Expressions Target Group Reference Tables Publish Campaigns
Users	Users Organizations Profile Definition Designer Site Terms Editor Publish Profiles

These combinations of Commerce Server resources and Business Desk resources comprise a large portion of the Commerce Server functionality, and are too complex to be explained here. However, the Commerce Server online documentation provides extensive information about how the resources are intended to be used to achieve the various types of product marketing being discussed.

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