Retail Web Site Purchasing Model

Retail Web Site Purchasing Model

For contrast, first consider the type of purchasing model associated with a typical retail Web site. The following figure illustrates this model, wherein the customer uses only a browser to interact with a retail Web site that, in this case, is run by a company that is also a supplier. The company (supplier) running the Web site maintains the catalog, the shopping basket, and the resulting order.

Retail Web site purchasing model

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