Integrating consumers can be vital to the success of a large enterprise. These business-to-consumer (B2C) chapters show you how you can make it easy for customers to do business with you. This part begins with a discussion of some common problems for businesses to address in order to integrate their customers. We show you how to set up a retail Web site using Commerce Server. Another scenario shows you how to use Content Management Server's powerful set of tools for building content-rich Web sites for Internet, extranet and intranet. Content Management Server helps business users manage large volumes of information for customers, partners, and employees.