Tool 105: Matrix Data Analysis


AKA

N/A

Classification

Evaluating/Selecting (ES)

Tool description

The matrix data anlaysis tool is essentially a display of data characteristics used by integrated product development teams (IPDT) to perform market research and describe products and services. Matrix data is arranged for easy visualization and comparisons. Relationships between data variables shown on both axes are identified using symbols for importance or numerical values for evaluations.

Typical application

  • To determine the representative characteristics of customer or products.

  • To perform market research.

  • To verify the strength of relationships among variables.

Problem-solving phase

Select and define problem or opportunity

Identify and analyze causes or potential change

Develop and plan possible solutions or change

Implement and evaluate solution or change

Measure and report solution or change results

Recognize and reward team efforts

Typically used by

1

Research/statistics

2

Creativity/innovation

Engineering

Project management

Manufacturing

3

Marketing/sales

Administration/documentation

Servicing/support

Customer/quality metrics

4

Change management

start sidebar
links to other tools

before

  • Demographic Analysis

  • House of Quality

  • Benchmarking

  • Surveying

  • Starbursting

after

  • Risk Space Analysis

  • Opportunity Analysis

  • Fresh Eye

  • Window Analysis

  • Idea Grid

end sidebar

Notes and key points

  • Recommendation: Use symbols that stand out and are easily differentiated if the location of data on the matrix is not identified by name. See example , •, , +, etc. All circled symbols reflect this organization's data or quadrant location.

Step-by-step procedure

  • STEP 1 The team first determines what characteristics need to be analyzed. This process may be influenced by some product or service concern, loss of market share, or unfavorable benchmarking results. See example Comparison of Nontraditional Degree Programs.

  • STEP 2 A research and data collection process is performed to acquire the data to be charted on the matrix data analysis chart. Data may come from surveys, interviews, focus groups, historical records, benchmarks, or published sources. Ensure that appropriate scales are used to position or calculate data.

  • STEP 3 Next, team consensus is required to plot the comparison data on the chart. Care must be taken to ensure the unbiased positioning of the organization's data, as shown in this example.

  • STEP 4 The completed chart is discussed, all relationships are reviewed, and a summary statement is prepared. Finally, the chart is dated and presented to the process owners.

Example of tool application

click to expand




Six Sigma Tool Navigator(c) The Master Guide for Teams
Six Sigma Tool Navigator: The Master Guide for Teams
ISBN: 1563272954
EAN: 2147483647
Year: 2005
Pages: 326

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