AKA | Interviewing |
Classification | Data Collecting (DC) |
The interviewing techinque is a highly structured, survey data-collection methodology to gather technical, experiential, or specialized information from individuals or groups. Face-to-face interviewers directly question respondents on location, whereas telephone interviewing, although very efficient, has been overused lately and no longer provides a good response rate. Interviews provide quality data on the basis that the interviewer can, on the spot, clarify questions or ask follow-up questions to further probe for meaningful data.
To gather data from a small sample of some identified population to discover additional or specific information on problem situations or improvement opportunities.
To measure employee perceptions, attitudes and reactions to problem areas, organizational change, or the company's leadership.
To supplement or validate data collected previously by other survey methods for the purpose of defining customer expectations.
To receive feedback on specific experiences or from certain targeted respondents.
Select and define problem or opportunity | |
→ | Identify and analyze causes or potential change |
Develop and plan possible solutions or change | |
Implement and evaluate solution or change | |
→ | Measure and report solution or change results |
→ | Recognize and reward team efforts |
3 | Research/statistics |
Creativity/innovation | |
Engineering | |
Project management | |
Manufacturing | |
1 | Marketing/sales |
Administration/documentation | |
4 | Servicing/support |
2 | Customer/quality metrics |
5 | Change management |
before
Data collection strategy
Sampling Methods
Audience analysis
Observation
Circle response
after
Critical dialogue
Response Data Encoding Form
Consensus decision
Run-it-by
What-if analysis
To reduce interviewer bias, an interviewer must use neutral language, open-ended questions, follow the question sequence and wording as outlined on the schedule (questionnarie), and record responses exactly as given by the respondent.
Advantages | Disadvantages |
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STEP 1 A decision is made to perform face-to-face interviews for gathering specific information.
STEP 2 Identify information needed. See example Interview Schedules for Manufacturing/Service Operations.
STEP 3 Develop a set of specific interview questions.
STEP 4 Prepare interview schedule (questionnaire).
STEP 5 Select random sample of targeted population.
STEP 6 Contact selected respondents, state purpose, and schedule.
STEP 7 Meet respondent for face-to-face interview (restate purpose of interview).
STEP 8 Ask questions exactly as stated and sequenced from the prepared interview schedule.
STEP 9 Record response as given (ensure understanding).
STEP 10 After completing the questionnaire, ask respondent for additional input or comments.
STEP 11 Thank the respondent for the information.
Interview Schedules for Manufacturing/Service Operations
Organization/Location/Participants: ABC Manufacturing–Inspectors | Date: xx/xx/xx | Time: 10:30 AM |
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Purposes of interview: | Interviewer: | |
Quality assurance procedures | W.J.M. | |
Manufacturing
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Service/administration
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