Baldwin, Timothy, 167
BATNA, 145, 161, 172
beginnings, powerful endings and, 54-56
being a student of the game, 23
body language, 101-102
Bolker, Joan, 77
Bolles, Richard, 20, 22
books, courses, and movies, best, 254-257
Brown, Les, 22, 147, 236, 239
Brown, Mark, 55, 67, 251
buddy system, the, 169