ENDNOTES

1. Harvard Business Review, October 2001, “Your Next IT Strategy” by John Hagel III and John Seely Brown.

2. CNET News.com, October 30 2002, “IBM talks up computing on demand” by John G. Spooner and Sandeep Junnaker.

3. See Ronald H. Coase, “The Nature of the Firm,” The Firm, the Market, and the Law. Chicago: University of Chicago Press, 1988, 33–56. See also Ronald H. Coase, Essays on Economics and Economists. Chicago: University of Chicago Press, 1994.

4. Ibid.