laws: ethics vs., xvi-xvii; purpose of, xvi
leader: coaching role of, 83-84; commitment of, 94-95; communicator role of, 93-94; deal maker role of, 85-86; disposition of, 90; "emotionally intelligent," 91; humanitarian role of, 81-83; integrity of, 83; manager role of, 88-90; mentoring role of, 84; motivator role of, 90-91; passion of, 91; power of, 94; respect for others, 80; risk taker role of, 86-87; sage role of, 83-85; teacher-learner role of, 84; trust of, 84-85; visionary role of, 91-93. See also CEO
leadership: accountable, xxiii, xxvi; description of, 71, 76; early lessons in, 78-80; effectiveness of, 78; power and, 77; purpose reinforced by, 56; reflections on, 76-77; responsibility of, xxvi; at Southwest Airlines, 169-170; trust and, 5, 80; values reinforced by, 56
Levitt, Theodore, 109
liability, 20-21