Additional Resources

Several authors have made compelling business cases for environmental stewardship in recent years, including Paul Hawken (1993), Amory and Hunter Lovins, along with Hawken (Hawken et al. 1999), and William McDonough and Michael Braungart (1998). For radical ideas on performance management, John Elkington (1997) explains triple-bottom-line practices, while accounting theorist Tom Johnson (2000), coinventor of activity-based costing, argues that companies with outstanding performance, like Toyota, mimic nature in their accounting practices, focusing on complex patterns rather than fragmented metrics. Janine Benyus (1998) offers a different slant on naturalism, suggesting that technologies in harmony with nature will arise when biologists work with product designers. Lastly, Arie de Geus (1997) and Dee Hock (1999) examine planning, leading, and governing when organizations are seen as living human communities.

To support those interested in building more sustainable enterprises, there are several Web sites focused on environmental education and planning (The Natural Step at http://www.naturalstep.org), natural capitalism and hybrid cars (the Rocky Mountain Institute at http://www.rmi.org), ecoefficiency (the World Business Council for Sustainable Development at http://www.wbcsd.org), triple-bottom-line reporting (http://www.sustainability.com and http://www.globalreporting.org) and organizational learning (SoL at http://www.SoLonline.org).