Chapter 11. Attracting Visitors

Chapter 11. Attracting Visitors

Over the past ten chapters, you've polished your Web designing mettle and learned how to build a variety of sleek pages. Now it's time to shift to an entirely different role, and become a Web site promoter .

The best Web site in the world won't do you much good if it's sitting out there all by its lonesome self. In order for your site to flourish, you need to find the best way to attract visitorsand keep them flocking back for more. In this chapter, you'll learn some valuable tricks for promoting your site. You'll also see how search engines work, how to make sure they regularly index your site, and how to work your way up the rankings. Before you know it you'll be more popular than chocolate ice cream.