Summary

After you have uploaded your on-demand content into your Movie Directory folder or started your live streams, link them into your Web site (see Chapter 7) and announce it on your mailing lists, your e-mail signature, and so on. Make a point to periodically check for upgrades to the QuickTime player, server, and encoder applications. Streaming audio technology continues to innovate at a rapid pace. Although your QuickTime server should work with future versions for years to come, you might want to take advantage of new features that are sometimes released annually.