Chapter 16: Building an E-Commerce Trust Infrastructure

Businesses that can manage and process e-commerce transactions can gain a competitive edge by reaching a worldwide audience, at very low cost. This chapter discusses how the Web poses a unique set of trust issues, which businesses must address at the outset to minimize risk. Customers submit information and purchase goods or services via the Web only when they are confident that their personal information, such as credit card numbers and financial data, is secure.