End Products


Some typical end products are:

  • Planning completed for the product for each country.

  • Culture and political check and evaluation for the planning.

  • Prerollout promotion and advertising for the product.

  • Rollout of the product in the countries along with the promotion.

  • Gathering of lessons learned and experience to fine tune the marketing for later campaigns.

  • Use of lessons learned to improve the product planning process for the future.




International Project Management
International Project Management: Leadership in Complex Environments
ISBN: 0470578823
EAN: 2147483647
Year: 2003
Pages: 154

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