Accomplishment, empowerment and, 185-204
Ace Realty Company, 122
Acme Phone company, 120
Acme Worldwide Services, 151
Activities that support
communication, 172-173
Activities that support focus, 176
Activities,
developing, 163-166
mapping, 179
Activity, management by, 29
Acura, 75
Advertising, word-of-mouth, 22-25
Aegon, 84
Ali, Muhammad, 121
All County Appliance Repair, 149
Anheuser-Busch, 74
Arby's, 28
Army, U.S., 112, 114
Ashland Oil Company, 22
assurance, 89, 106-110
asking for, 110-111
value and, 27, 37, 47, 71-98, 93-115
developing activities that
support, 169-170
Attitude, 88-89
Attract one new customer,
cost to, 19-20
predictability, 20
reduction in costs, 20
Avalon, 75
Ave Maria Universoty, 193