• Customer satisfaction is an opinion. The only activity associated with customer satisfaction is the completion of a survey. Customer loyalty is an activity; it is the activity of your customers coming back to buy from you again and again. Satisfaction and loyalty are two different things.

  • There are thousands of things you can do to impact customer satisfaction. There are only five principles that you must support to create customer loyalty.

  • Customer loyalty is beneficial to every business. No business is exempt from the benefits of loyal customers. The benefits of customer loyalty are: reduced cost of attraction, ease of doing business find predictability.

  • The principles of creating loyalty are applicable to both internal and external customers.

Why Customers Come Back. How to Create Lasting Customer Loyalty
Why Customers Come Back: How to Create Lasting Customer Loyalty
ISBN: 1564146952
EAN: 2147483647
Year: 2003
Pages: 110 © 2008-2017.
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